Pinterest: It all starts with an image

Posted on Jun 29, 2012 · 4 min read

We’re thrilled to bring you our first guest blog by web pioneer, author, keynote speaker, and digital marketing strategist, Aliza Sherman. Aliza is renowned for her expertise in social media marketing, and she has established herself as a valuable resource for anyone interested in the practical applications of emerging technologies and social networks.

When we started researching and writing our new e-book, Pinterest: A Guide for Nonprofits and Associations, reaching out to Aliza for her take on the up-and-coming social sharing site was a no-brainer.   We’re so pleased that she took the time to help out and share her thoughts with us here.



The way we communicate with others has changed forever. Ten years ago, none of us were using Facebook, Twitter or LinkedIn to further our missions or reach out to our stakeholders. We weren’t soliciting donations from our social networks because those interconnected websites that connected us to our friends, family, followers and fans did not yet exist.

In less than a decade, sites like YouTube, Facebook, Twitter, LinkedIn, and now Pinterest have transformed the way we communicate forever. Our messages have to be more concise, more compelling, more interconnected, often with links, images, and video. They have to be worth repeating, sharing, retweeting, reposting and also be in a format and on a platform where these actions can happen easily.

In less than five years, Tweeting and Updating have become part of our vernacular and an essential way we reach out to others. We now tweet or update our followers and fans with news about our organizations, calls to action, and links to donate.

This year, Pinterest is poised to have a similar impact on our online communications.

But what is Pinterest?

Pinterest is a social channel based almost entirely on visuals. Your Pinterest account consists of bulletin boards or pin boards where you can publish – or “pin” – images and video that can be viewed by your followers. Each one of your Pinterest boards within your account can represent a different topic that is relevant to your organization, your mission and your message.

Your followers can “like” or comment on what you pin. You can also follow others on Pinterest and “repin” what they’ve published to their boards. In this manner, Pinterest is a vast, collaborative network of people “pinning” visuals that can be shared, liked, commented on and even republished on your website, streamed to your Facebook account or tweeted out on Twitter.

And it all starts with an image. You know what they say a picture is worth…

This e-book will provide you with the statistics that demonstrate the value of Twitter for nonprofits as well as explain the features of the network in more detail. It will also give you suggestions for ways to use Pinterest for your nonprofit organization to leverage the power of Pinterest as a brand builder, traffic driver, and communications tool.

As with any new online communications tool, you need to take your time to assess if Pinterest can help you reach your target audience and can enhance how you communicate your mission and message. Examine how Pinterest fits into your daily, weekly and monthly communications, and how it can improve your outreach efforts. Always look to integrate any new tool into your existing communications mix in a way that leverages what it does best. Pinterest is best for presenting information and ideas in a visual format. Keep that in mind as you explore Pinterest for your nonprofit.

Aliza Sherman
Web pioneer, Digital Marketing strategist

Visit Aliza at her website, or connect with her on Facebook, Twitter, or Pinterest.

Request your complimentary copy of SheerID’s “Pinterest: A Guide for Nonprofits and Associations” e-book now.
Cover to Pinterest: A Guide for Nonprofits and Associations

Angela Modzelewski by Angela Modzelewski