SheerID CEO Demystifies Omni-Channel at eTail East

Posted on Aug 7, 2014 · 3 min read


Eugene, OR – August 7, 2014 – Jake Weatherly, co-founder and CEO of SheerID- the leader in eligibility verification technology – will be participating in a panel at eTail East to advise retailers on the most effective ways to integrate omnichannel retail strategies into their organizations. In Weatherly’s panel, “Integrating An Omni-Channel Mindset Throughout Your Organization”, he will share insights gained from working directly with retailers like Foot Locker, Six Flags Magic Mountain, Costco, and Buckle to expand their military and academic offers online.

What:    Panel: “Integrating an Omni-Channel Mindset Throughout Your Organization”
Where:  eTail East 2014
Philadelphia Marriott Downtown
When:    August 12, 2014, 4:55 p.m.
Available to speak: Jake Weatherly, CEO, SheerID

 SheerID’s eligibility verification technology automatically, instantly confirms consumers’ affiliation with the military, educational institutions, first responders, or teachers. Verification can take place online, in-store, via mobile, or using a customer service console for catalog and phone orders.

SheerID will also be hosting a charity drive at their booth- #28. While at eTail East, attendees can choose to support military families or classrooms in need of school supplies by dropping their business card into one of two buckets at SheerID’s booth. SheerID will donate $5 per business card dropped into each bucket, with a minimum donation of $500 to each organization. This year the funds raised will go to Fisher House Foundation, a network of comfort homes where military and veterans’ families can stay at no cost while a loved one is receiving treatment and, a non-profit organization that connects donors with K-12 teachers in the U.S.

Additional quotes and resources:
“The growth of omnichannel retail and marketing brings a lot of opportunities, but it also creates some unique challenges,” says Jake Weatherly, CEO of SheerID, “At our core, SheerID is dedicated to making it possible for companies to extend their protected offers across multiple channels, when previously, without eligibility verification, they could only be offered in-person to individuals with ID.”

About SheerID

SheerID is the leading provider of eligibility verification solutions for e-commerce websites, mobile, POS, and internal customer service support systems. SheerID’s technology transforms existing, protected private data into an omnichannel service that benefits commercial enterprises and the public, while still keeping the information safe and secure. By acting as a bridge between secure databases, SheerID allows commercial enterprises to accurately, instantly verify whether or not their customer qualifies for a special offer like student, active duty military, veteran, or teacher offers – protecting the exclusivity of the offer and eliminating fraud.

For more information on SheerID’s verification services visit or email info(at)
Follow @SheerID on Twitter or Facebook at

Press Contacts:

Justin Nunez
LEWIS PR for SheerID
619 677 2700
[email protected]

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