SheerID + Magento= Instant Marketing Fun

Posted on Jul 17, 2012 · 4 min read

Here at SheerID, we’re big fans of keeping things easy. That’s why we’ve designed SheerID’s verification plug-in to be simple for developers to integrate into any e-commerce site. Don’t get our tech guru going on the benefits of turn-key e-commerce plug-ins, developer-friendly SDKs, RESTful API architecture, or reducing the overhead of custom integrations (and please don’t ask me to explain what half those terms mean, that’s one of the many reasons we keep him around).

We knowMagento logo we’re not the only ones who value simplicity. One of the reasons Magento is currently the most searched for, and one of the most popular, e-commerce platforms out there is because Magento found a sweet spot- their platform combines lots of features and flexibility with easy installation. And that’s why SheerID is excited to announce that our Magento extension- SheerID Verify- is now available in Magento Connect, Magento’s Extension Marketplace.

I know I’m a little bit biased, but as a marketer, SheerID’s plug-in for Magento gives me goosebumps. I’ve had the pleasure of working with some awesome IT teams; I’ve got no complaints about my former co-workers. But I’ve also experienced the roller coaster ride that is the IT development process way too many times. Does this sound familiar?


Me: “I’ve got this fantastic idea for a marketing promotion. Based on my marked research, analysis of past promotions, and our sales projections, it will be a huge success, increase brand awareness 8,000%, and make us a gazillion dollars.”
CEO: “A gazillion?”
Me: “Yes. I double checked my math. I just need IT to make me a snazzy-techie-thingy, and we’re good to go.”
CEO: “Sounds great, talk to IT.”
Me: “Hey IT, I want to do this awesome promotion. Can you build a snazzy-techie-thingy? We’ve already got buy in from the CEO.”
IT: “Of COURSE I can build that. I’ll add it to the queue.”
3 weeks later…
Me: “Good morning IT, how’s the snazzy-techie-thingy coming?”
IT: “Oh, we haven’t gotten to that yet. But now it’s up to # 127 in our to-do list. It started at #541. Come talk to me in 6 months.”
Sigh. 6 months later…
Me: “Um, IT? Can I have my snazzy-techie-thingy yet?”
IT: “Oh, didn’t we tell you? 3 other incredible high priority, time-consuming projects popped up, so your project got pushed back. You’re now #755 in the queue.”
Me: “But my campaign is supposed to start in 6 weeks, and it’s time-sensitive, and…Oh, never mind.”
2 months later…
CEO: “Whatever happened with your snazzy-techie-thingy campaign? Didn’t you promise me a gazillion dollars?”

Okay, now clearly that little scenario has been fictionalized and exaggerated to protect the innocent and boost its entertainment value, but I’m pretty sure it resonated with at least a few of you. And I know I was lucky I even had an IT team, not every company has that luxury.

Now let’s say you have a Magento site. All you need to do is install the SheerID extension and configure it, and you’re ready to roll. If you have an IT guy, he will love you. If you have an IT gal, she’ll probably love you too.

Once the SheerID extension is configured, you magically have the ability man with hair on fireto not only offer a discount or coupon code to segmented customer groups but to verify that your customers qualify for the % off, which decreases fraud, increases ROI, allows you to fearlessly reach out to new customers… Plus, the installation for Magento is free. No set up fees. No hidden costs. You just pay per verification. Can you see where we’re going with this? Yep, your CEO will love you too.

Of course, all of this is possible with our other plug-ins too, or if your hair-on-fire developer wants to create something custom, he can totally do that, but we’re talking about Magento right now. Focus, people. All you have to do to get started is visit Magento Connect and hit the big blue Install Now button. Have fun!

Angela Modzelewski by Angela Modzelewski