SheerID Releases Infographic for Marketers: “Are You the Big Marketer on Campus? Are You Sure?”

Posted on Aug 7, 2012 · 3 min read


Eugene, OR – August 7, 2012 –SheerID is asking marketers to take a serious look at their own back-to-school marketing campaigns this fall before trying to target the valuable college student market. With 20.4 million students gearing up to head back to campus and spend an estimated $53.5 billion on school supplies, textbooks, apparel, electronics, and dorm room decorations, the competition for students’ dollars has never been tougher.

SheerID’s infographic for marketers is based on the results of a survey SheerID answered by 384 students currently enrolled in 2-year, 4-year, and graduate degree programs. The survey was taken both electronically and manually and focused on college students’ use of student discounts.

“Many retailers who offer student discounts don’t realize that they may be missing out on a large chunk of the student market,” explains  Jake Weatherly, CEO of SheerID. “We thought this infographic would be a fun way to bring the problem to their attention and raise awareness about SheerID’s verification solution.”

The complete survey results are available in SheerID’s white paper, College Students vs. Student Discounts. Request a complimentary copy from SheerID.

The infographic can be accessed at the following link:

About SheerID

SheerID is the creator of the technology used to transform existing, protected private data into a service that benefits commercial enterprises and the public, while still keeping the information safe and secure. By acting as a bridge between secure databases, SheerID allows commercial enterprises to accurately, instantly verify whether or not their customer qualifies for a special discount like a student discount or offer- protecting the discount and eliminating fraud. SheerID’s verification plug-in can be configured for any e-commerce website, internal customer sales system, mobile application, or POS.

For more information on SheerID’s services call 855-SheerID to speak directly to a representative, email [email protected], or visit

Media Contacts:
Angela Modzelewski
[email protected]

Tweet About It!

Here are a couple tweetable facts from the infographic that you can share.

  • 34% of currently enrolled college students don’t have a .edu email address.
    >>tweet this<<
  • 69% of college students aren’t aware of currently available discounts.
    >>tweet this<<
  • 41% of college students keep their .edu email indefinitely after they graduate.
    >>tweet this<<
  • 72% of students say they’d use a discount more if it were easier to use.
    >>tweet this<<
Lois Lane by Lois Lane