SheerID Marks 43 Percent Increase in Retailer Point-of-Sale Verification, Celebrates Record Volume in 2012

Posted on Jan 30, 2013 · 3 min read

Point-of-sale verification vendor sees sales growth, grows its development team and expands internationally due to increased demand by retail customers

Eugene, OR – January 30, 2013 – SheerID, point-of-sale verification provider enabling merchants to offer discounts to special interest consumer groups, ended 2012 having achieved several company milestones. As of Q4 2012, SheerID is the most comprehensive point-of-purchase verification vendor, the only company enabling businesses to customize discounts and savings for special interest consumer groups, such as students, teachers and the military, and to verify their eligibility.

SheerID tracked a 43 percent increase in verifications in Q4 2012 alone, with the majority of growth seen in the military verification segment. This means that of the consumer groups merchants verify to receive special offers or discounts, the military is the group they are helping the most. SheerID’s flagship product, introduced to verify college students and the military, was enhanced with an update that instantly verifies K-12 and public school teachers and administrators, registered home schoolers, and organizations with non-profit status within the US, Mexico, Canada and Israel.
“Premier online and brick-and-mortar stores are increasing the discounts they offer to military, teachers and students, and we’re proud to assist in their efforts to help these important groups stretch the value of their dollar,” said Jake Weatherly, CEO of SheerID. “The increased use of our technology by organizations wanting to give back has fueled our growth. We look forward to even more success in 2013 and providing even more consumer groups with opportunities for increased savings

SheerID is the only point-of-sale verification vendor with access to databases for the military, students and teachers, so merchants can rest assured their special offers are reaching their target audiences. In response to demand by its retailer customers, which include Costco, Symantec Fathead, and CampSaver, among others, SheerID enhanced its product with the creation of Magento and OpenCart plug-ins, coupon code protection, ATBS integration, an iOs software developer kit (SDK), and SheerID’s first Eventbrite integration. SheerID also hired an Oregon-based call center to service users worldwide. These changes resulted in international expansion and increased volume.

SheerID bolstered its development team in 2012 as well, and launched a hosted verification solution as an alternative to implementation using the SheerID API.

In Q4, the company gained significant traction within the ticketing industry by integrating with the ATBS platform and partnering with FutureTix, which consults on ticketing practices and technologies for arenas, sports teams, universities, and more.

Its newest military partners include the National Military Family Association, Leading Points, and Challenge America, which all aid in improving the quality of life for the military and their families.

To schedule a briefing with SheerID prior or during DeveloperWeek 2013 February 1 – 7 in San Francisco, Calif., please contact [email protected].

Follow @SheerID on Twitter or Facebook at

About SheerID

SheerID is the creator of the technology used to transform existing, protected private data into a service that benefits commercial enterprises and the public, while still keeping the information safe and secure. By acting as a bridge between secure databases, SheerID allows commercial enterprises to accurately, instantly verify whether or not their customer qualifies for a special discount like student, active duty military, veteran, or teacher discounts- protecting the discount and eliminating fraud. SheerID’s verification plug-in can be configured for any e-commerce website, internal customer sales system, mobile application, or POS.

For more information on SheerID’s college student enrollment verification solutions, call 855-SheerID to speak directly to a representative, email info(at)sheerid(dot)com, or visit

 Press Contacts:

Justin Nunez
LEWIS PR for SheerID
619 677 2700
[email protected]

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