SheerID employees at Salt and Straw

How SheerID’s clients are creating customer loyalty

Posted on Mar 9, 2017 · 3 min read

When it comes to customer loyalty, there is no perfect equation. Formulas vary from brand to brand, while technology plays a pivotal role in both deterring and generating repeat purchasing. While customer loyalty has always been an elusive, yet vital part of any successful business, recent years have proven that a focus on personalization and “getting to know the customer” are essential to keeping customers coming back.

With that said, studies also show that discounts and promotions tend to drive conversion rates, with up to 50% of consumers nothing that they only make a purchase when an offer or promotion is involved. Taking that one step further, a 2017 study published by Capgemini Consulting found that 65% of customers are frustrated when discounts and promotions for retail stores are not personalized. But, these are just stats right?

Over the years, our clients have shown that these stats are true. From offering exclusive promotions on tickets to military families, to creating special promotions specifically to help students during back-to-school, we’ve pulled just a few examples of how our clients are using exclusive discounts to better reach their customers and generate customer loyalty for the long-term.

LEGOLAND Florida Resorts

Before LEGOLAND Florida Resort partnered with SheerID, military families could not pre-purchase military tickets online, the military promotion was only available on military bases at the ITT or MWR offices. Service members could receive 10% off by showing ID at the gate, but they couldn’t receive the full value of the military package.

After launching the program with SheerID during the spring of 2016:

  • LEGOLAND Florida Resort received an ROI of $27 for every $1 spent on verification.
  • 17% of successfully verified service members purchased tickets online (average online conversion rates in travel & hospitality hover around 4%)
  • On average, each military customer bought 3.6 tickets per transaction.

“We’ve seen a terrific response to our online military offer with a significant increase in our military guests. We’re delighted to partner with SheerID to ensure that obtaining a discount is an easy, efficient process, and one that protects the exclusivity of this valued perk for U.S. service members and their families.”

-Rex Jackson, Vice President of Marketing and Sales for LEGOLAND Florida Attractions & Theme Parks

Read the success story:

Atkins Nutritionals

Atkins, the popular health food and diet brand, wanted to offer a military and first responder discount to customers in the U.S., but it was important to accurately gauge the results of the new program, so they needed the right verification solution in place from the get-go. They also wanted to launch the program in time for Veterans Day, so they needed a solution that could be implemented quickly, which is where SheerID came in.

After just 10 weeks of their promotion being active, the program generated the following results:

  • A 25% conversion rate
  • 30% coupon redemption
  • 63% of people who visited the program landing page attempted verification

“SheerID’s verification solutions take any guesswork or extra development out of the equation so we can focus on our consumers and messaging, especially during our key times of year. Also, our call center team has also received numerous calls from consumers thanking us for offering this benefit to them.”

– Breana Doing, Atkins Nutritionals’ Business Development Manager for e-commerce and alternative channels

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Full disclosure: This post may contain affiliate links. If you click on one of these links and decide to make a purchase, SheerID will receive a small commission. 

Madeline Boehmer by Madeline Boehmer