Caution signs going either way

Signs You Need Eligibility Verification

Posted on Jan 12, 2017 · 3 min read

For businesses across the globe, driving loyalty through personalized customer experiences is both a necessity and a challenge. For those that have decided to offer exclusive discounts, that challenge increases exponentially. How do you target specific customers? How do you ensure only those customers are redeeming the discount? How do you market it without risking discount fraud? These are all serious questions that impact both the success of these programs and the success of your bottom line.

After working with some of the biggest brands in the world to identify the challenges they’ve seen, we decided to pull together a list of the 9 most common indicators that your business could benefit from eligibility verification.

Here are just a few:

You have hidden landing pages all over the place

One of the major components of creating a successful customer experience is ensuring that the shopping journey is as simple as possible. Hidden landing pages, such as those that house exclusive discounts, often create a convoluted experience that deters customers from completing transactions.

If you fear that your promotions will go viral if you put it on your main landing pages, then it’s time to look at eligibility verification as a solution. Eligibility verification can help you bring your exclusive offers to the forefront, not only giving you more opportunity to openly market your deals, but also increase conversions by making the redemption process easier.

Your “exclusive” offer ended up on RetailMeNot

Customers today are always looking for a good deal, often searching for coupon codes before making a purchase online. One of the biggest challenges of offering exclusive discounts online is that they often can go viral, ending up on those deal sites like RetailMeNot. Without the right protections in place, that can be detrimental to your bottom line.

Eligibility verification can prevent deals from going viral by ensuring that customers who are  ineligible are blocked from redeeming them. SheerID customers often find that up to 30% of consumers who try to redeem their exclusive offers do not meet their eligibility requirements, potentially saving them thousands of dollars in discount abuse.

You can’t send personalized emails to re-market to customers who have redeemed your targeted offers

Personalization is a major focus in retailing today; a reported 84 percent of marketers describe identifying users, personalizing messaging and measuring impact as “very important to growth”. Whether it’s to students, military members, or other segments of customers, being able to offer them relevant messaging to keep them coming back is vital to business.

If you aren’t able to do so with your current systems in place, you should take a look at eligibility verification as a solution. When eligible customers fill out the short fields to verify they qualify for a special offer, that information is included in your reporting to use for future marketing opportunities. Since you can customize these verification forms, you can request non-sensitive information that will help you provide a better personalized experience.

If you want to find out what other signs we commonly see from today’s organizations that make an ideal candidate for eligibility verification, download the complete whitepaper here.

 

Madeline Boehmer by Madeline Boehmer