Cause Marketing


Marketing to the Military Explained

The military market is huge—it’s made up of approximately 37 million service members with $1.2 trillion in buying power. Three in four members of the military said they actively seek out brands that offer a military discount and that they have a strong overall trust of those companies.  Offering a military discount is an effective ...
Read More · 16 min read

Why Data Privacy Matters to You and Your Customers

We humans generate massive amounts of data—estimates suggest the “entire digital universe” could reach 40 zettabytes this year. That’s 40x more bytes than the number of stars in the known universe. What’s more, we send 294 billion emails and perform 5 billion searches every day.  This data is the lifeblood of digital marketers, who use ...
Read More · 8 min read

How Cause Marketing Can Help You Grow Your Business

Former British prime minister Winston Churchill said, “We make a living by what we get, but we make a life by what we give.” Today’s brands know that making a profit is not enough. They want to make a difference, not only to succeed financially but to leave the world a better place. It’s no ...
Read More · 9 min read

AT&T Delivers Good News: 3 Months of Free Service for Nurses and Doctors

Doctors and Nurses Featured Image
Healthcare workers are on the front lines of the pandemic, and people all over the world are applauding their heroic efforts. Now leading brands are stepping in to show their support, too.  AT&T announced on Sunday that it was offering nurses and doctors three free months of wireless service through its FirstNet—a network that provides ...
Read More · 3 min read

How You Can Stand Up for Medical Workers with Personalized Offers

A worried nursing looking a clip while she sits in a hallway with other nurses and doctors.
The coronavirus has slammed us. Infections are rising, wealth is disappearing, and people are losing their jobs. Everyone is reeling, but medical workers have been hit the hardest. They’re struggling with the same losses we are, while trying to care for the sick, develop a vaccine, and find a cure. We owe them our support, ...
Read More · 4 min read

How Top Brands Use Market Segmentation to Reach Customers

Hero image
A famous American editor once said, “I cannot give you the formula for success, but I can give you the formula for failure—which is: Try to please everybody.” Top brands understand the wisdom of this. They know that marketing to everyone in a noisy and crowded world dilutes the power of their message, making it ...
Read More · 10 min read

How to Engage and Support Customers in Uncertain Times

A concerned woman rests her head on her hands while she looks at her phone.
The coronavirus pandemic is dramatically impacting every facet of our lives. We’re worried about what it means for ourselves, our loved ones, and our communities. After talking with many of our customers, I’ve seen that marketers are carrying the added stress of keeping their programs performing when people are: Staying home—not shopping in stores, not ...
Read More · 6 min read

How Engaging a Community Can Drive Customer Acquisition

A woman working with two young students in an ad representing Headspace's customer acquisition strategy for teachers.
Headspace is an online company specializing in meditation, and it has a clear mission: to improve the health and happiness of the world. That’s a tall order, even for a company that already has subscribers in 190 countries and has been using traditional customer acquisition strategies to successfully engage them.  To fulfill this mission, Headspace ...
Read More · 5 min read

Find Your Next Growth Segment by Marketing to Teachers

A teacher helping a student with a science experiment.
Leading brands are increasingly marketing to teachers, a well-connected and influential group,  because it’s good for their business, and it’s good for the community. Faced with budget shortfalls, teachers dip into their own pockets—to the tune of about $1.7 billion annually—to pay for necessary classroom supplies. So they really appreciate a brand that can help ...
Read More · 4 min read

5 Reasons to Target First Responders with Personalized Promotions

An example of Tuft&Needle's personalized promotion to the military and first responders: a picture of a man and dog on a bed, with copy that reads, "Real heroes deserve real savings. We are proud to offer a 15% discount to our military and first responders.
Personalized promotions can be a highly effective way to acquire new customers, but personalized emails aren’t enough. Shoppers want brands to truly support them and their communities. Nearly two-thirds of consumers prefer to buy from companies that reflect their own values and beliefs. Brands have been using cause marketing to demonstrate this kind of alignment ...
Read More · 5 min read