Consumer Tribes

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Companies Express Gratitude for Educators with Personalized Offers during Teacher Appreciation Week

SheerID proudly partners with brands that provide exclusive offers to the 6.7 million educators in the US Portland, OR – May 4, 2020 – In light of the challenges the world faces, it’s an especially important time to show appreciation for the work of others – particularly those people who support our children, such as ...
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How to Win Teacher Loyalty with a Personalized Offer

A smiling female teacher helps a young student using school supplies she bought with a personalized offer.
When I was growing up, I remember giving my teachers little gifts (like a pencil holder I made by decorating a soup can!) and handwritten notes expressing my gratitude. This was an annual tradition my mother instilled in me during National Teacher Appreciation Week. She wanted me to recognize how important our teachers were and ...
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How to Pick the Right Consumer Tribe for Your Brand

A female teacher in a classroom.
Marketers looking to up their personalization game have been embracing a new tack: creating personalized offers for consumer tribes. The approach is called identity marketing, and it has a secret weapon that traditional segmentation strategies don’t: members of a consumer tribe are deeply connected. When they hear about a good deal, they spread it through ...
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5 Steps to Creating Personalized Marketing for Consumer Tribes

A huddle of smiling college students brands can target with personalized marketing.
Current approaches to personalized marketing are falling short, and both brands and consumers are searching for a new way to build mutually satisfying relationships. Brands are responding by implementing new approaches to personalization that give consumers control of their data. This move is restoring trust in the brand-consumer relationship and helping brands leverage the social ...
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8 Tips for Choosing the Right Customer Verification Software

A young woman on the street using customer verification software on her mobile phone to redeem a personalized offer.
Identity marketing is a highly effective form of personalized marketing because it engages consumer tribes based on their deep-seated attributes, such as their life stage (students) or occupation (teachers). In a previous post, we explained that using customer verification software is essential to making this new form of personalization work because it:  - Prevents fraud.  - ...
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Leading Businesses Honor Military Service This Veterans Day with Exclusive Offers

Portland, OR – Nov. 5, 2019 – Veterans Day is only days away, and brands across the country are teaming up with SheerID to support service members and their families with exclusive offers that are only available to the military. According to a recent survey by SheerID and Military Times, 66% of the military community ...
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How Digital Verification Makes Marketing to Students Easy for Financial Services

A smiling female college student on a bright campus.
Marketing to students can be a lucrative strategy for financial services organizations. In the US alone, college students have $574 billion in spending power. And capturing their business early can pay off. Research shows that college students have a 10-year customer life cycle.  What college students often don’t have, however, is a FICO score or credit ...
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How CompTIA Crushed Student Discount Abuse

Happy college students walking down a corridor in a stately campus building.
Student discount abuse is rampant—as high as 35% with some brands. That can be devastating for brands that use student discounts to attract and nurture new customers. CompTIA experienced this damage firsthand when it realized fraudsters were ripping off their student discounts and reselling them. To stop the discount abuse, the organization used digital verification—and reaped ...
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How Marketing to the Military Brought Purple 6x Conversions

A smiling male soldier hugging his daughter, happy they receive a discount from companies that market to the military.
Purple needed a customer acquisition strategy that would help it stand out from the crowd. The company had a revolutionary product—a mattress developed by world-class innovators of comfort technology. But it was also competing with 200 other mattress brands for the attention of consumers.  The solution? Marketing to the military with a gated, personalized offer. ...
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5 Steps to Winning Loyalty with Teacher Verification

A young student reading a book his teacher purchased with a discount that used teacher verification.
Barnes & Noble knows that teachers love to read and are committed to sharing that love with their students. That’s why it created the Barnes & Noble Educators program giving teachers special offers and discounts. But when the company first launched the program, it used a manual process for teacher verification. This was time-consuming and left ...
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