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7 Reasons You Should Be Marketing to Teachers

A male teacher in a classroom with young students, happily sharing the school supplies he bought from a company that was marketing to teachers with a teacher discount.
If you’re not marketing to teachers, you’re missing out. The US has 4 million K-12 teachers, and they’re spending $1.7 billion of their own money on classroom supplies alone.  Recent research provides new insight into teachers’ spending and shopping habits and reveals why marketing to teachers is both smart and lucrative for brands. 01 Teachers ...
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Comcast Launches Creative Way to Market to College Students with New Technology

Two female Gen Z Comcast customers smiling because the company's creative way to market to college students included Amazon Music and HBO, too.
Gen Z is a highly coveted audience, and smart brands are doing everything they can to capture their attention. Comcast developed a creative way to market to college students that leverages the best of what they, and other media companies, have to offer. This new approach maintains Comcast's profit margins and it’s working like gangbusters. ...
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Survey Reveals 99% of Teachers Use Personal Funds for School-Related Purchases

Sixth Annual Teacher Shopping Study Shows Teachers Prefer Brands That Help Offset Budget Shortfalls with Exclusive Teacher Offers Portland, OR – August 23, 2019 – According to a new survey of K-12 teachers across the US, out-of-pocket spending continues to be necessary in the face of inadequate school funding. Published today by SheerID and Agile ...
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Marketing to Teachers with Personalized Offers Can Make a Difference—Infographic

Marketing to teachers with personalized offers can help teachers a great deal.
According to our sixth annual marketing to teachers survey, conducted in partnership with Agile Education Marketing, school funding for classroom expenses remains insufficient for most teachers. Even though more than half of teachers are given a budget by their school, 99% of teachers continue to reach into their own pockets to get necessary supplies for ...
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4 Tips to Make Personalized Offers Stick for Gen Z

A Gen Z boy standing in front of a world map, happy with the personalized offer he received from his favorite brand.
Gen Z is the future. And they’re the biggest segment we’ve ever seen: nearly 2.5 billion strong and projected to account for 40% of all consumer spending by 2020. You need to engage them, but it’s difficult to cut through the noise. Want your brand to stand out? Win over Gen Z with personalized offers ...
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6 Tips for Choosing the Best Student Verification Solution

Three students gathered outdoors around a laptop discussing worldwide student verification.
Personalized student offers are a powerful way to reach Gen Zers around with world. But for your programs to succeed, you need an effective form of student verification. In our previous blog, 6 Obstacles to Launching a Worldwide Student Offer, we outlined the challenges that make worldwide student verification difficult. In today’s post, we look ...
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Online Student Identity Verification Helps Huel Reach New Markets

Three Gen Zers drinking Huel purchased with a student discount using online student identify verification.
Smart marketers have their eyes on college students. And who wouldn’t? Gen Z is the largest generation to date and will account for 40% of all US consumers by 2020. They’re forming their brand preferences and know exactly what they want: data privacy, personalized experiences, and social responsibility. UK-based Huel, maker of the meal replacement ...
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6 Obstacles to Launching a Worldwide Student Offer

A group of Gen Zers gathered around a laptop to redeem a student discount using worldwide student verification.
You want to engage Gen Z, so you’ve decided to create an exclusive offer for college students. And you want to share it with a global audience, since there are two billion Gen Zers worldwide. Next, all you need to do is to promote it across all your channels, right? Not quite. You’ll want to ...
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The 5 W’s (and 1 H) of Marketing to College Students

College students standing in a line covering their faces with cut outs of chat bubbles.
Millennials are so 10 minutes ago. The new hot segment that digital marketers are focusing on? Young college students. And for good reason. By 2020, Gen Z consumers will make up 40% of the US population. So how can you add marketing to college students to your customer acquisition strategy? Here’s what you need to ...
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10 Reasons Target’s Teacher Promotion Works

A teacher's backpack filled with classroom supplies purchased in response to Target's personalized marketing campaign.
When a brand promotion is so popular it creates its own news cycle, you know you’re onto something big.  That’s how Target felt last summer when it launched a personalized marketing campaign giving teachers a 15% discount on classroom supplies. The exclusive offer made headlines in major publications like USA Today, as well as local ...
Read More · 6 min read
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