Consumer Tribes

Posts

Why SheerID Launched the First Worldwide Student Verification Platform

A smiling female student, happy to have her eligibility for a student offer confirmed through SheerID's student verification platform.
Today we hit a major milestone at SheerID, one that I’ve envisioned since we first started the company—giving all college students, everywhere in the world, access to exclusive experiences designed for them by the brands they love. The process is simple yet powerful. The brand creates a gated student offer, our digital student verification platform ...
Read More · 5 min read
Share

Why Marketing to Nurses is a Smart Customer Acquisition Strategy

A photo of a smiling nurse. Marketing to nurses with exclusive offers is a great way to boost customer acquisition and loyalty.
Many marketers use a buyer’s online activity to personalize their marketing, but it’s no longer enough. Responding to clicks and searches shows you understand someone’s interests, but to create true and lasting connections, you need to engage buyers based on something far more personal -- their identity. This next wave of personalization calls for targeting ...
Read More · 7 min read
Share

Retailers Honor Military Members and Their Service During Military Appreciation Month

Companies partner with SheerID to offer exclusive, gated offers to military in support of their service and sacrifice throughout May. Portland, OR — May 20, 2019 — May is a time to honor and express gratitude to current and former members of the U.S. Armed forces with National Military Appreciation Month. Not only do we ...
Read More · 3 min read
Share

Marketing to Generation Z

Marketing to Gen Z
What is Generation Z? Generation Z is the segment of people born in 1995 or later. They are the largest subgroup in the United States at 26% of the total population, and by 2020 they will account for over one-third of the U.S. population. On top of that, Gen Z has tremendous buying power—an estimated ...
Read More · 6 min read
Share

Pandora Targets Streaming Media’s Next Hot Segment: The Military

A smiling soldier listens to Pandora. The streaming media company is acquiring loyal subscribers by marketing to the military with exclusive discounts on their premium plan.
Streaming media companies understand the power of marketing to students. Leading brands like Tidal, YouTube, SoundCloud, and now Pandora are using student discounts to attract younger customers and motivate freemium users to convert to paid subscribers. But students aren’t the only coveted demographic in the subscription economy. Marketing to the military also has great potential. ...
Read More · 6 min read
Share

Top Brands Celebrate Teachers During National Teacher Appreciation Month

SheerID partners with companies who are offering a special teacher appreciation discount exclusive to educators for the month of May. Portland, OR — MAY 1, 2019 — As part of Teacher Appreciation Week, SheerID is partnering with companies to recognize the six million teachers and administrators across the United States who are dedicating their time, ...
Read More · 2 min read
Share

3 Ideas to Consider When Marketing to the Military

7 Ways to Honor the Military and Drive Revenue in 2019
During our webinar “7 Ways to Honor the Military and Drive Revenue in 2019,” we discussed why marketing to military members with gated, exclusive offers is good for the community and good for business. Here are the top three takeaways: 01  Go Beyond Active Duty Include more than active military members in your offer. Of ...
Read More · 3 min read
Share

How Purple is Marketing to the Military to Drive Customer Acquisition

A soldier in the field at twilight is part of a customer acquisition ad promoting Purple's 10% discount for the military.
Sleep is the new commodity, and it’s booming. According to Digiday, the online mattress category has swelled to 150 players, and the global mattress market is expected to reach $43 billion by 2024. In a space this saturated, the pressure is on for both incumbent brands and new entrants to rise above the noise. For ...
Read More · 6 min read
Share

The Customer Acquisition Strategy That Appeals to Every Generation—Infographic

Generations Image
Introduction Recently, generational marketing has become the norm in customer acquisition. But it can be tricky. For example, how do you market a product to digital natives like Gen Z alongside digital immigrants like Baby Boomers? In this infographic, we: Provide insight into the four largest generations of our time. Illustrate how these generations respond ...
Read More · 3 min read
Share

7 Tips for Effectively Marketing to the Military

Photo of a young man in a soldier uniform, moving into a new apartment with his wife
Members of the armed services make great sacrifices for our country. National Military Appreciation Month is celebrated every May, and it’s an excellent time to recognize service members’ commitment and courage, and show appreciation for the families who support them at home and abroad. So how do you honor members of the military in a ...
Read More · 5 min read
Share