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SoundCloud Launches Student Offer to Drive Conversions

An woman appearing in ad for SoundCloud's gated student offer, a new customer acquisition strategy the company is using to gain loyal subscribers.
Student offers are fast becoming the norm in the subscription economy, and for good reason. College students are a perfect customer group for streaming media companies to target, but their disposable income is usually limited. Price can make or break their decision to sign up. That’s the feedback SoundCloud heard in its community forum: for ...
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Marketing to Gen Z as Easy as 1–2–3

A young person surfing the web for gated, exclusive offers.
Exclusive, gated promotions are one of the best ways to market to Gen Z. These offers feel personal and cost-friendly, two things that Gen Z prefers. However, Gen Zers have to verify their eligibility in order to receive their personalized offer. This can give them pause, and sometimes ruin the transaction completely. According to our 2018 Shopper ...
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7 Effective Gen Z Marketing Campaigns

A Gen Z student smiling.
Successful marketers like you know all the tricks to create sweet promotions while taking transaction value and merchandising into account. But with so many deals and discounts coming at consumers, it can be hard to get noticed. Especially by such a digitally scrutinous audience as Gen Z. How can you best reach this rising segment ...
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Why Exclusive Offers Are Ideal for Gen Z Marketing

A Gen Zer surfing on their smartphone for gated, exclusive offers.
How do digital marketers acquire Gen Zers as loyal, lifelong consumers? While targeted promotions have been around forever, Gen Z expects a different type of customization and engagement than previous generations. For example, they look to engage with brands that offer them more personal interaction. In addition, Gen Zers are looking for brands to keep ...
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7 Tips for Marketing to Teachers for National Teacher Appreciation Week

88% of teachers actively search for brands that offer teacher discounts.
Teachers provide an essential and noble service for our society but often aren’t given the the support they need to fulfill their mission of educating our youth. Our annual teacher survey revealed a startling fact: teachers spend an average of $652 of their own money on classroom supplies with some spending more than $7,000! That ...
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5 Things You Should Know About Marketing to Gen Z

Gen Z Hero Banner Face
Marketing to Gen Z presents brands with a unique challenge. This generation never grew up with the sweet sound of dial-up kicking in. They've never had to suffer through infomercials, or listen to music and send a text message on two separate devices. But they know the internet better than any generation out there. Gen ...
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How American Giant Drove More Military Orders with Less Effort

A man wearing American Giant apparel he purchased through a military exclusive offer. The program is one of the company’s most effective customer acquisition strategies.
American Giant is a fast-growing start-up in the highly competitive apparel market. Their high-quality, American-made clothing was a stark contrast to “fast fashion”—imported clothing that valued brand recognition over quality—but the company's commitment to style and durability found an audience and put them on the map. American Giant had a lean marketing team who knew ...
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Marketing to College Students

College Students
The college student segment in the United States is made up of nearly 20 million people. Marketing to this young, influential group is a powerful way to create lifelong customers. Currently, college students come from the millennial generation or Generation Z, and have had access to the internet for most or all of their lives. ...
Read More · 8 min read
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UNTUCKit Hits a Holiday Home Run by Following These 5 Simple Tips to Market to the Military

UNTUCKit boosts its marketing to the military by providing a 50% holiday discount for service members, veterans and military families.
When it first launched online in 2011, UNTUCKit blazed onto the retail scene with their unique line of men’s shirts that are designed to be worn untucked. The stylishly comfortable clothing line soon gathered a loyal following, and within four years the company began launching brick-and-mortar stores across the country, offering clothing for women and ...
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YouTube Adds International Exclusive Student Offer to Grow Lifetime Subscribers

YouTube used SheerID's Digital Verification Platform to launch an international exclusive student offer on YouTube Premium and YouTube Music Premium.
Retention is the achilles heel of the subscription economy: 33% of media subscribers have cancelled a subscription. And churn is rampant: consumers have been conditioned to discount hop -- unless brands can lock in their loyalties early. YouTube is the latest streaming media company attempting to meet this challenge by aggressively marketing to college students, ...
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