Consumer Tribes

Posts

How Travel Can Seed Loyalty by Marketing to College Students

A college student studying abroad. Marketing to College students with exclusive offers builds brand loyalty.
The pressure’s on to acquire new customers, but the good news is they may be closer than you think –  young people are already in your orbit. Many of your high-frequency customers have kids who are coming of age who will soon be out on their own, and they’re already experiencing your brand. They’re travelling ...
Read More · 4 min read
Share

Honoring Our Service Members and Their Families: Exclusive Offers for Veterans Day

Today’s top brands team up with SheerID to offer exclusive deals to military members and their families. Portland, OR — November 6, 2018 — With Veterans Day right around the corner, both large and small companies across the country are teaming up with SheerID to provide gated, exclusive offers to verified military members and their ...
Read More · 4 min read
Share

How the Travel Industry Can Up Its Game When Marketing to the Military

A smiling military woman appreciates how hospitality companies are marketing to the military.
Hospitality brands know a good thing when they see it, and military programs are a good thing. The military segment has $1 trillion in spending power and takes three times more vacations. Providing exclusive offers to the military community is a powerful way to attract loyal customers and differentiate a brand – nothing generates goodwill ...
Read More · 8 min read
Share

Zoosk Fights Online Romance Scams with Military Verification

Zoosk's online dating platform uses military verification to protect clients from romance scams perpetrated by military impersonators. The company also provides a gated offer with a 20% discount to verified service members.
Romance scams are big business. In 2016, the FBI’s Internet Crime Complaint Center received 15,000 complaints, and victims’ financial losses exceeded $230 million -- a fraction of the actual loss because only 15 percent of these types of crime are ever reported. Sadly, 82 percent of romance scam victims are women, and women over 50 ...
Read More · 4 min read
Share

Want Seniors to Convert? Protect Their Privacy with Digital Verification

A happy senior couple. Seniors prefer an age verification process that relies on digital verification to confirm their eligibility for a gated, exclusive offer.
Seniors are a lucrative segment to target, and gated offers – special discounts and offers available exclusively for target segments – are a terrific way to reach them. Gated offers targeting seniors honor their life stage, and - according to our consumer survey - make them more likely to purchase (87%). Gated offers also boost ...
Read More · 6 min read
Share