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Exclusive Offers Bring High Value Segments Into Sprint’s Brand

Sprint uses exclusive offers to acquire military customers and reward them for their service.
It’s not often that the voices of a Hollywood legend and a famous advertising executive surface in company’s marketing strategy, but then again Sprint isn’t your ordinary brand. Three years ago, the telecom giant launched a gated, exclusive offer for members of the military, and the way the program has grown reflects the spirits of ...
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