Customer Acquisition

Customer acquisition is a primary focus of any marketing department, but acquiring new customers can be expensive, and it can be difficult to tell which approaches work and which don’t. The cost of customer acquisition is a key metric to weigh against the lifetime value gained from each customer.

Today, brands are turning to customer acquisition strategies like customer loyalty programs or gated, exclusive offers. Creating a gated offer program is a reliable way to bring new customers into your brand. In a recent survey we conducted with Kelton Global , 94% of Americans said they would take advantage of an exclusive offer not available to the general public. 

SheerID’s Digital Verification Platform ensures that your exclusive offers are secure, and that the process for verifying customers’ eligibility is quick and easy, which improves long-term customer acquisition.

Learn more about customer acquisition in our report on The State of Customer Acquisition.The report is based on a survey of 150 leaders in customer acquisition across five different consumer-facing industries. It provides insight into the challenges digital marketers face in a noisy marketplace and the customer acquisition strategies they’re using to meet them.

Posts

How to Identify and Acquire the Most Profitable Thin-File Customers

When you look at a mountain it’s impossible to know if there’s gold buried inside. For lenders, the mountain of thin-files—a group of 62 million people in the US alone—holds a potential vein of gold.  Thin-file customers may have little or no credit history, but that doesn’t mean they won’t be great customers. But do ...
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Financial Marketer’s Digital Acquisition Game Plan for 2021

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The pandemic has moved all things digital to center court and changed the rules of the game. Financial marketers responded by pivoting their  acquisition strategies, and 2021 promises to move digital transformation into a whole new league. The call is for financial marketers to think outside the box and start speaking to consumers in a ...
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Your Campaign Checklist for Marketing to the Military this Veterans Day

The guns fell silent at 11am on November 11, 1918. After four long years, the Great War was over. Veterans Day celebrates the end of this conflict and is also a time to honor those who served—and still serve—in the US Armed Forces. Recognizing the military on this special day with an offer just for ...
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Refuel Agency’s Tips for Creating Powerful Veterans Day Ads

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Editor’s Note: The military community is demographically diverse and has $1.2 trillion in spending power, making it a high value consumer tribe for any brand. In the article below, we invited Liz Carmo with Refuel Agency—one of our preferred partners— to share her expertise in how brands can engage the military with campaigns that are ...
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How Successful Brands Honor the Military and Win Their Business

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On June 9, 1944, Private Joe Gandara’s detachment came under heavy enemy fire from a German force in Amfreville, France. After the gunfire had pinned him and his fellow soldiers to the ground for several hours, Gandara advanced voluntarily and alone toward the enemy, destroying three machine guns before he was fatally wounded. He posthumously ...
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Teachers Will Reward Brands That Support Them — Infographic

The pandemic has upended education. And while teachers’ commitment to their students has never wavered, the form it takes has.  According to our seventh annual marketing to teachers survey, conducted in partnership with Agile Education Marketing, 9 in 10 teachers said they used their own money to fill the gap in their school budgets. Before ...
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New Research: What Teachers and Students Want from Brands for Back-to-School in 2020

As summer winds down, the pandemic still shows no signs of ending. Plans for the new school year are constantly changing, and students and teachers are struggling with an uncertain future. Brands have a special opportunity to provide support—and win new customers—with meaningful offers that support them through the crisis. To find out what these ...
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Ad Age Webinar Recap: What’s Good for Society Is Good for Business

Ad Age President and Publisher Josh Golden led a recent webinar with Chipotle’s CMO, Chris Brandt, and SheerID’s CMO, Sai Koppala. In this conversation, they cover how brands can take action that both drives business and benefits society. In this recorded webinar, they discuss: Why it’s important to build purpose into your company’s ethos. How ...
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MarTech Today Webinar: How to Drive Revenue While Staying True to Your Brand Purpose

In a recent MarTech Today webinar, SheerID’s CMO, Sai Koppala, was joined by Headspace's lead of social impact, Lino Reveles Trujillo, for a conversation about how you can drive revenue while remaining aligned with your brand purpose. In this recorded webinar, they discuss: The do’s and don’ts of acquiring customers during this difficult time. How a ...
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Adweek Webinar Highlights How Rothy’s Used Its Current Customers to Acquire New Ones

Acquiring customers is especially difficult right now. For Rothy’s, a direct-to-consumer shoe company with a whole-brand approach to sustainability, that’s no different. When the economy took a turn and consumer spending began to drop, many brands made a knee-jerk reaction, running promotions and super-sales. Not Rothy’s, though. They didn’t want to dilute their brand’s perceived ...
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Building Consumer Trust: How to Turn Data Privacy into a Marketing Advantage

Had the authors of the US Declaration of Independence seen our day, they may have added data privacy to the list of “unalienable rights”—and for good reason. Every online interaction leaves a digital footprint of who you are, and this data is often tracked, collected, and sold without our knowledge or explicit consent.  Brands that ...
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New Forrester Consulting Study Reveals Marketers’ #1 Challenge and How to Solve It

A concerned marketer reviewing a study by Forrester Consulting.
There’s a simple rule in business: Give consumers who share common characteristics what they need, and you will build a repeatable revenue model. This concept is at the heart of personalized marketing and gives brands a powerful way to both understand and deliver what consumers want, at scale.  The promise is great. I learn the ...
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