Customer Loyalty

Customer loyalty programs have evolved far beyond the archetypal punch-card. Today’s consumers value personalized engagement and rewards. Offering exclusive discounts to seniors, teachers, students, and military service members demonstrates that your brand knows and values them as customers and as people. A customer loyalty program that includes gated offers drives acquisition rates, increases customer loyalty, and fosters positive word-of-mouth, leading to gains in overall customer lifetime value. SheerID helps you protect the value of your customer loyalty program with digital verification that ensures your offers remain exclusive, and that your customers feel rewarded for their loyalty.

To learn more about customer loyalty programs, read our related blog posts or download our 2018 Shoppers Study.

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Alteryx Promotes Customer Loyalty with Gated Offers for Students and Teachers

Woman at a laptop using software Alteryx provided free to build student and teacher customer loyalty.
Companies everywhere are searching for data-driven solutions to their business challenges, and many of them are using Alteryx software to find them. The trouble is, the workforce has a shortage of skilled data analysts. Alteryx sees this as an opportunity. The company recognized the need to prepare college students to enter these fast-growing careers, and ...
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Adweek Webinar Highlights How Rothy’s Used Its Current Customers to Acquire New Ones

Acquiring customers is especially difficult right now. For Rothy’s, a direct-to-consumer shoe company with a whole-brand approach to sustainability, that’s no different. When the economy took a turn and consumer spending began to drop, many brands made a knee-jerk reaction, running promotions and super-sales. Not Rothy’s, though. They didn’t want to dilute their brand’s perceived ...
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4 Ways to Create Customer Loyalty… without Slashing Prices

A person demonstrating customer loyalty by using their rewards card.
Every brand wants greater customer loyalty, and many have built rewards programs with that goal in mind. Most rewards programs offer a monetary incentive—loyalty points that add up to a discount or a gift card. But what if that isn’t your brand’s thing? No sweat—here are four ways that you can create customer loyalty that ...
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3 Steps to Creating Personalized Offers That Retain Customers All Year Round

Colorful craft supplies on a table.
For the arts and crafts retail giant Michaels, “Make Creativity Happen” isn’t just a tagline: it’s a company-wide mission. That means leveraging personalized offers to help customers express their creativity 365 days a year.  Typically, the demand for creative supplies ebbs and flows. But Michaels is addressing the seasonal slumps by rewarding key audiences with ...
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5 Steps to Winning Loyalty with Teacher Verification

A young student reading a book his teacher purchased with a discount that used teacher verification.
Barnes & Noble knows that teachers love to read and are committed to sharing that love with their students. That’s why it created the Barnes & Noble Educators program giving teachers special offers and discounts. But when the company first launched the program, it used a manual process for teacher verification. This was time-consuming and left ...
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Gated Offers: A Customer Acquisition Strategy That’s Tripling Conversions

A young man redeeming a gated offer on his cell phone. 94% of shoppers would take advantage of a gated offer.
Digital marketers know it from their data: The online buyer-seller relationship is on the rocks. The causes are plain to see. Consumers are barraged with messages. They’re hounded by urgent tones, remarketing ads, notifications and emailers, and their social media icons light up with red alert buttons begging them to click. They can’t keep up ...
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5 Ways Madewell’s Gated Offers Are Good Customer Loyalty Marketing

Two happy women they purchased with teacher discounts through Madewell's customer loyalty marketing program.
Madewell, the J. Crew subsidiary known for everything denim, has always implemented good customer loyalty marketing. When shoppers join Madewell Insider, they receive a treasure trove of benefits. These include a birthday gift, free shipping and handling, free returns, free leather and denim personalization, and more. Madewell also treats its key customer groups well. The ...
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SheerID CRO in Forbes: “How to Get Your Customers’ Attention with Personalized Promotions”

Forbes Business Development Council logo next to a woman smiling at her laptop after redeeming a personalized promotion.
Brands have become addicted to short-term performance marketing, but it’s a habit that needs to be broken. The antidote? Exclusive, personalized promotions that demonstrate the commitment a brand is willing to make with a customer group.  That’s the perspective CRO Fernando Castellanos shared in How to Get Your Customers' Attention With Personalized Promotions, an article ...
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How Gated Offers Help Levi’s Win Customers through Value and Values

A military woman smiling because she feels honored by Levi's new customer acquisition program providing the military community with exclusive discounts.
Levi’s is making a comeback. Since joining as CEO in 2011, Chip Bergh has restored the iconic brand not just to profitability, but to prominence in American culture. And new customer acquisition programs are driving its success. The company has refocused its positioning for women and renewed efforts to reach a younger audience. And now ...
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How SheerID and Salesforce Commerce Cloud Makes B2C Customer Acquisition Easy

Two colleagues at a work station happy about using SheerID and Salesforce Commerce Cloud to boost B2C customer acquisition.
Retailers looking to increase B2C customer acquisition have something new to cheer about: SheerID is now member of the Salesforce Commerce Cloud Partner Marketplace.   This means retailers who use Salesforce Commerce Cloud can now more easily use SheerID’s Digital Verification Platform to incorporate gated, exclusive offers into their marketing and sales efforts. SheerID’s integration ...
Read More · 3 min read
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