Data Privacy

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Building Consumer Trust: How to Turn Data Privacy into a Marketing Advantage

Had the authors of the US Declaration of Independence seen our day, they may have added data privacy to the list of “unalienable rights”—and for good reason. Every online interaction leaves a digital footprint of who you are, and this data is often tracked, collected, and sold without our knowledge or explicit consent.  Brands that ...
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New Forrester Consulting Study Reveals Marketers’ #1 Challenge and How to Solve It

A concerned marketer reviewing a study by Forrester Consulting.
There’s a simple rule in business: Give consumers who share common characteristics what they need, and you will build a repeatable revenue model. This concept is at the heart of personalized marketing and gives brands a powerful way to both understand and deliver what consumers want, at scale.  The promise is great. I learn the ...
Read More · 7 min read
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Why Data Privacy Matters to You and Your Customers

We humans generate massive amounts of data—estimates suggest the “entire digital universe” could reach 40 zettabytes this year. That’s 40x more bytes than the number of stars in the known universe. What’s more, we send 294 billion emails and perform 5 billion searches every day.  This data is the lifeblood of digital marketers, who use ...
Read More · 8 min read
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5 Steps to Creating Personalized Marketing for Consumer Tribes

A huddle of smiling college students brands can target with personalized marketing.
Current approaches to personalized marketing are falling short, and both brands and consumers are searching for a new way to build mutually satisfying relationships. Brands are responding by implementing new approaches to personalization that give consumers control of their data. This move is restoring trust in the brand-consumer relationship and helping brands leverage the social ...
Read More · 6 min read
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How to Create Personalized Marketing in the Wake of CCPA

A woman in front of her laptop, worried about her data privacy and wondering if she should take advantage of the CCPA and ask a company to delete her data.
Marketers are constantly leveraging consumer data to create targeted marketing. But today’s consumers highly value their privacy and will punish brands that don’t protect their personal information. More than 4 in 5 consumers say they will do business elsewhere if they don’t trust that a company is responsibly handling their data. The California Consumer Privacy ...
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SheerID Expands Vision to Balance Personalization and Privacy

A female teacher at a chalkboard, a young woman walking on campus, and a soldier holding the hand of his toddler daughter--all members of a high value consumer tribe brands should target with personalized offers.
A message from Jake Weatherly, CEO of SheerID Today we announced that SheerID received a $64 million minority investment from CVC Growth Partners. It’s a big moment for SheerID and our customers. It’s also a milestone that excites me as the company’s CEO and underscores our inflection point in the industry.  Together with our recent ...
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The Importance of Customer Verification for Personalized Marketing

A man and woman verifying a personalized offer on their cell phones, underscoring the importance of customer verification for brands.
Identity marketing is a rapidly emerging form of personalized marketing that many brands are beginning to use. It involves using personalized offers to engage consumer tribes like students or teachers, based on their deep-seated identity attributes; however, most marketers don’t understand the importance of customer verification to make this form of personalization succeed. How Identity ...
Read More · 5 min read
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How CompTIA Crushed Student Discount Abuse

Happy college students walking down a corridor in a stately campus building.
Student discount abuse is rampant—as high as 35% with some brands. That can be devastating for brands that use student discounts to attract and nurture new customers. CompTIA experienced this damage firsthand when it realized fraudsters were ripping off their student discounts and reselling them. To stop the discount abuse, the organization used digital verification—and reaped ...
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New Survey Shows that 8 in 10 Digital Marketers Feel Under More Pressure to Meet Acquisition and Revenue Goals than They Did One Year Ago

The Report from WBR Insights and SheerID reveal marketers’ top 2 concerns are differentiating in a noisy marketplace and rising privacy concerns. Report also details marketers’ planned investments for 2019.   Portland, OR – November 6, 2018 – According to a new survey of 150 digital marketers across the U.S. – with most employed by […]

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