Gated Offers

Gated offers are a targeted approach to driving new customer acquisition by providing an exclusive offer or discount to members of a particular group, such as seniors, students, or members of the military, with an. Gated offers require these customers to verify their eligibility for the offer. This step prevents fraud, but can be time-consuming and involve the exchange of personal data that customers want to protect. SheerID’s digital verification solutions make verifying customer eligibility simple, fast, and secure.

Learn more about gated offers by reading these blog entries, or by downloading our Definitive Guide to Gated Offers.

Posts

How Zappos Is Creating Truly Personalized Marketing

An ad that represents Zappos' personalized marketing campaigns and features a military father, wife, and daughter.
Every brand says they put customers first, but Zappos means it. While many companies force customers through a labyrinth of obstacles to reach a customer service representative, Zappos displays its phone number on every web page, avoids the use of phone trees, and answers calls in less than a minute. And now the brand that ...
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How Purple is Marketing to the Military to Drive Customer Acquisition

A soldier in the field at twilight is part of a customer acquisition ad promoting Purple's 10% discount for the military.
Sleep is the new commodity, and it’s booming. According to Digiday, the online mattress category has swelled to 150 players, and the global mattress market is expected to reach $43 billion by 2024. In a space this saturated, the pressure is on for both incumbent brands and new entrants to rise above the noise. For ...
Read More · 6 min read
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Grubhub’s Exclusive Student Offer Fuels Repeat Business

An image of Grubhub's gated student offer giving college students $12 off their first delivery order of $15. Gated offers use initial discounts to drive long-term customer loyalty.
When it comes to food delivery services, students are the ideal segment. They’re up late, they don’t cook a lot, and they’re part of a younger generation accustomed to convenience and instant gratification. Discounts are the right way to capture their attention, but brands that want to keep it need a longer-term customer loyalty strategy. ...
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SoundCloud Launches Student Offer to Drive Conversions

An woman appearing in ad for SoundCloud's gated student offer, a new customer acquisition strategy the company is using to gain loyal subscribers.
Student offers are fast becoming the norm in the subscription economy, and for good reason. College students are a perfect customer group for streaming media companies to target, but their disposable income is usually limited. Price can make or break their decision to sign up. That’s the feedback SoundCloud heard in its community forum: for ...
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How Converse is Acquiring Customers with Identity-Driven Exclusive Offers

Converse's new customer acquisition strategy gives college students and members of the military a gated, exclusive discount of 10% off.
For more than a century, Converse has been dedicated to self-expression and storytelling. The iconic brand, known for footwear that bears its hallmark star insignia, believes that what people wear defines sport, street, and creative culture. One of the brand’s goals is to help customers create an authentic style simply by being themselves. For example, ...
Read More · 6 min read
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SheerID Announces Second Consecutive Year of Triple-Digit Revenue Growth and New Executive Hires

SheerID bolsters management team, adds 5 offices to accelerate demand for gated, exclusive offers worldwide.   Portland, OR – February 20, 2019 – SheerID, the market leader in digital verification technology for gated, exclusive offers, today announced that 2018 annual recurring revenue grew by 118%, marking the company’s second consecutive year of triple-digit growth. SheerID ...
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5 Things You Should Know About Marketing to Gen Z

Gen Z Hero Banner Face
Marketing to Gen Z presents brands with a unique challenge. This generation never grew up with the sweet sound of dial-up kicking in. They've never had to suffer through infomercials, or listen to music and send a text message on two separate devices. But they know the internet better than any generation out there. Gen ...
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How American Giant Drove More Military Orders with Less Effort

A man wearing American Giant apparel he purchased through a military exclusive offer. The program is one of the company’s most effective customer acquisition strategies.
American Giant is a fast-growing start-up in the highly competitive apparel market. Their high-quality, American-made clothing was a stark contrast to “fast fashion”—imported clothing that valued brand recognition over quality—but the company's commitment to style and durability found an audience and put them on the map. American Giant had a lean marketing team who knew ...
Read More · 4 min read
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UNTUCKit Hits a Holiday Home Run by Following These 5 Simple Tips to Market to the Military

UNTUCKit boosts its marketing to the military by providing a 50% holiday discount for service members, veterans and military families.
When it first launched online in 2011, UNTUCKit blazed onto the retail scene with their unique line of men’s shirts that are designed to be worn untucked. The stylishly comfortable clothing line soon gathered a loyal following, and within four years the company began launching brick-and-mortar stores across the country, offering clothing for women and ...
Read More · 6 min read
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YouTube Adds International Exclusive Student Offer to Grow Lifetime Subscribers

YouTube used SheerID's Digital Verification Platform to launch an international exclusive student offer on YouTube Premium and YouTube Music Premium.
Retention is the achilles heel of the subscription economy: 33% of media subscribers have cancelled a subscription. And churn is rampant: consumers have been conditioned to discount hop -- unless brands can lock in their loyalties early. YouTube is the latest streaming media company attempting to meet this challenge by aggressively marketing to college students, ...
Read More · 4 min read
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Exclusive Offers Bring High Value Segments Into Sprint’s Brand

Sprint uses exclusive offers to acquire military customers and reward them for their service.
It’s not often that the voices of a Hollywood legend and a famous advertising executive surface in company’s marketing strategy, but then again Sprint isn’t your ordinary brand. Three years ago, the telecom giant launched a gated, exclusive offer for members of the military, and the way the program has grown reflects the spirits of ...
Read More · 6 min read
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Gating Exclusive Offers Makes Targeted Promotions Truly Targeted

Students and the military are high value segments. Using gated offers as targeted promotions ensures you're reaching the buyers you want to.
Targeted promotions aimed at specific groups like the military or students have been around for a while. But verifying that the customer is a legitimate member of the targeted group has always hampered their effectiveness because it wasn’t possible to do online. Just ask Lowe’s. Lowe’s has made a strong commitment to recognizing the military ...
Read More · 7 min read
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