Gated Offers

Gated offers are a targeted approach to driving new customer acquisition by providing an exclusive offer or discount to members of a particular group, such as seniors, students, or members of the military, with an. Gated offers require these customers to verify their eligibility for the offer. This step prevents fraud, but can be time-consuming and involve the exchange of personal data that customers want to protect. SheerID’s digital verification solutions make verifying customer eligibility simple, fast, and secure.

Learn more about gated offers by reading these blog entries, or by downloading our Definitive Guide to Gated Offers.

Posts

Globus and SheerID Offer 5 Tips on Using Targeted Offers for Customer Acquisition

The view of an airport from the tarmac. Travel brands that provide the military with exclusive offers boost customer acquisition.
It’s hard for a brand to stand out when everyone is flooding the same channels with the same kinds of promotions. And the competition is fiercest in the travel industry: 93% of travel marketers said they regularly use universal discounts to promote their offerings.   Jeff Russell, Globus’s Director of Marketing, and Bill Schneider, SheerID’s ...
Read More · 3 min read
Share

How Gated Offers Increase Financial Services Customer Acquisition

A loan officer contemplating financial services customer acquisition as she looks out a window at a city skyline.
If you’re a marketer in the financial services industry and you feel like a hamster racing on a wheel, you’re not alone. Our customer acquisition report revealed that 78% of financial services marketers are under greater pressure to meet their acquisition and revenue goals than last year. Don’t worry—help is on the way. You can ...
Read More · 8 min read
Share

Top Brands Celebrate Teachers During National Teacher Appreciation Month

SheerID partners with companies who are offering a special teacher appreciation discount exclusive to educators for the month of May. Portland, OR — MAY 1, 2019 — As part of Teacher Appreciation Week, SheerID is partnering with companies to recognize the six million teachers and administrators across the United States who are dedicating their time, ...
Read More · 2 min read
Share

How Zappos Is Creating Truly Personalized Marketing

An ad that represents Zappos' personalized marketing campaigns and features a military father, wife, and daughter.
Every brand says they put customers first, but Zappos means it. While many companies force customers through a labyrinth of obstacles to reach a customer service representative, Zappos displays its phone number on every web page, avoids the use of phone trees, and answers calls in less than a minute. And now the brand that ...
Read More · 5 min read
Share

How Purple is Marketing to the Military to Drive Customer Acquisition

A soldier in the field at twilight is part of a customer acquisition ad promoting Purple's 10% discount for the military.
Sleep is the new commodity, and it’s booming. According to Digiday, the online mattress category has swelled to 150 players, and the global mattress market is expected to reach $43 billion by 2024. In a space this saturated, the pressure is on for both incumbent brands and new entrants to rise above the noise. For ...
Read More · 6 min read
Share

Grubhub’s Exclusive Student Offer Fuels Repeat Business

An image of Grubhub's gated student offer giving college students $12 off their first delivery order of $15. Gated offers use initial discounts to drive long-term customer loyalty.
When it comes to food delivery services, students are the ideal segment. They’re up late, they don’t cook a lot, and they’re part of a younger generation accustomed to convenience and instant gratification. Discounts are the right way to capture their attention, but brands that want to keep it need a longer-term customer loyalty strategy. ...
Read More · 5 min read
Share

SoundCloud Launches Student Offer to Drive Conversions

An woman appearing in ad for SoundCloud's gated student offer, a new customer acquisition strategy the company is using to gain loyal subscribers.
Student offers are fast becoming the norm in the subscription economy, and for good reason. College students are a perfect customer group for streaming media companies to target, but their disposable income is usually limited. Price can make or break their decision to sign up. That’s the feedback SoundCloud heard in its community forum: for ...
Read More · 5 min read
Share

How Converse is Acquiring Customers with Identity-Driven Exclusive Offers

Converse's new customer acquisition strategy gives college students and members of the military a gated, exclusive discount of 10% off.
For more than a century, Converse has been dedicated to self-expression and storytelling. The iconic brand, known for footwear that bears its hallmark star insignia, believes that what people wear defines sport, street, and creative culture. One of the brand’s goals is to help customers create an authentic style simply by being themselves. For example, ...
Read More · 6 min read
Share

SheerID Announces Second Consecutive Year of Triple-Digit Revenue Growth and New Executive Hires

SheerID bolsters management team, adds 5 offices to accelerate demand for gated, exclusive offers worldwide.   Portland, OR – February 20, 2019 – SheerID, the market leader in digital verification technology for gated, exclusive offers, today announced that 2018 annual recurring revenue grew by 118%, marking the company’s second consecutive year of triple-digit growth. SheerID ...
Read More · 2 min read
Share

5 Things You Should Know About Marketing to Gen Z

Gen Z Hero Banner Face
Marketing to Gen Z presents brands with a unique challenge. This generation never grew up with the sweet sound of dial-up kicking in. They've never had to suffer through infomercials, or listen to music and send a text message on two separate devices. But they know the internet better than any generation out there. Gen ...
Read More · 4 min read
Share