Gen Z

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Alteryx Promotes Customer Loyalty with Gated Offers for Students and Teachers

Woman at a laptop using software Alteryx provided free to build student and teacher customer loyalty.
Companies everywhere are searching for data-driven solutions to their business challenges, and many of them are using Alteryx software to find them. The trouble is, the workforce has a shortage of skilled data analysts. Alteryx sees this as an opportunity. The company recognized the need to prepare college students to enter these fast-growing careers, and ...
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College Marketing Trends from Refuel Agency That Will Win Gen Z Customers in 2021

By Jeff Miller, Head of Teen & College Markets, Refuel Agency 2020 was a year that put brands of all sizes to the test. The world has shifted drastically, creating an entirely new marketplace full of Gen Z consumers with different lifestyles, preferences, and shopping habits than when the year began. As we begin 2021, ...
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4 Tips to Make Personalized Offers Stick for Gen Z

A Gen Z boy standing in front of a world map, happy with the personalized offer he received from his favorite brand.
Gen Z is the future. And they’re the biggest segment we’ve ever seen: nearly 2.5 billion strong and projected to account for 40% of all consumer spending by 2020. You need to engage them, but it’s difficult to cut through the noise. Want your brand to stand out? Win over Gen Z with personalized offers ...
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SheerID Gives Brands Worldwide Reach to Gen Z Audience with Industry’s First Student Verification Solution Available in 191 Countries

New enhanced fraud protection minimizes discount abuse for brands marketing to students with gated, exclusive offers globally PORTLAND, OR – June 19, 2019 – SheerID, the market leader in digital verification technology for gated, exclusive offers, today launched instant student verification in 191 countries recognized by the United Nations. The industry’s first worldwide student verification ...
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Marketing to Generation Z

Marketing to Gen Z
What is Generation Z? Generation Z is the segment of people born in 1995 or later. They are the largest subgroup in the United States at 26% of the total population, and by 2020 they will account for over one-third of the U.S. population. On top of that, Gen Z has tremendous buying power—an estimated ...
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Marketing to Gen Z as Easy as 1–2–3

A young person surfing the web for gated, exclusive offers.
Exclusive, gated promotions are one of the best ways to market to Gen Z. These offers feel personal and cost-friendly, two things that Gen Z prefers. However, Gen Zers have to verify their eligibility in order to receive their personalized offer. This can give them pause, and sometimes ruin the transaction completely. According to our 2018 Shopper ...
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7 Effective Gen Z Marketing Campaigns

A Gen Z student smiling.
Successful marketers like you know all the tricks to create sweet promotions while taking transaction value and merchandising into account. But with so many deals and discounts coming at consumers, it can be hard to get noticed. Especially by such a digitally scrutinous audience as Gen Z. How can you best reach this rising segment ...
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Why Exclusive Offers Are Ideal for Gen Z Marketing

A Gen Zer surfing on their smartphone for gated, exclusive offers.
How do digital marketers acquire Gen Zers as loyal, lifelong consumers? While targeted promotions have been around forever, Gen Z expects a different type of customization and engagement than previous generations. For example, they look to engage with brands that offer them more personal interaction. In addition, Gen Zers are looking for brands to keep ...
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5 Things You Should Know About Marketing to Gen Z

Gen Z Hero Banner Face
Marketing to Gen Z presents brands with a unique challenge. This generation never grew up with the sweet sound of dial-up kicking in. They've never had to suffer through infomercials, or listen to music and send a text message on two separate devices. But they know the internet better than any generation out there. Gen ...
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