Identity Marketing

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How a Personalized Offer to Nurses Brought in 8,000 New Customers

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Nurses deserve our support—now more than ever—and leading brands like AT&T and The North Face are giving them personalized offers to say thank you. Honoring nurses is a smart marketing strategy because it supports people we count on and helps brands acquire new customers. When CheapCaribbean launched its personalized offer to nurses, it had 2x ...
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Leading Brands Provide Support for Medical Workers on the Front Lines of the COVID-19 Pandemic with Gated, Special Offers

SheerID expands identity marketing platform enabling brands to verify doctors, nurses, and other health workers around the globe to ensure benefits go to intended populations Portland, OR—April 6, 2020—SheerID, the identity marketing platform used by hundreds of leading brands around the world, today announced expanded support for brands to create gated, special offers to support ...
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SheerID Expands Identity Marketing Platform with Worldwide Employment Verification

Company also announces the addition of global Age Verification for young adults and seniors, enabling brands to identify and acquire hundreds of consumer tribes around the world    Portland, OR—February 28, 2020—SheerID, the identity marketing platform used by hundreds of leading brands, launched Employment Verification today in 191 countries, enabling brands, for the first time, ...
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Why We’re Expanding Our Platform to Include Employment Verification Worldwide

A man in a blazer walking through a plaza with a discounted messenger bag he bought using employee verification.
Today marks another leap forward for identity marketing: brands can now create personalized offers for their corporate discount programs around the world. Our new release verifies employment in 191 countries, enabling companies to work directly with their partners’ human resources departments to implement the offers and to own the relationships they form with their new ...
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Find Your Next Growth Segment by Marketing to Teachers

A teacher helping a student with a science experiment.
Leading brands are increasingly marketing to teachers, a well-connected and influential group,  because it’s good for their business, and it’s good for the community. Faced with budget shortfalls, teachers dip into their own pockets—to the tune of about $1.7 billion annually—to pay for necessary classroom supplies. So they really appreciate a brand that can help ...
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How to Win Teacher Loyalty with a Personalized Offer

A smiling female teacher helps a young student using school supplies she bought with a personalized offer.
When I was growing up, I remember giving my teachers little gifts (like a pencil holder I made by decorating a soup can!) and handwritten notes expressing my gratitude. This was an annual tradition my mother instilled in me during National Teacher Appreciation Week. She wanted me to recognize how important our teachers were and ...
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Happy Holidays from SheerID

Two snowman with a wish for happy holidays from SheerID.
A message from Jake Weatherly, CEO of SheerID As I reflect on the end of 2019 (it’s hard to believe it’s here!), I wanted to take a moment to thank all of the valued customers, employees, and investors that make SheerID great.  Earlier in the year, my wife, three boys, and I moved to our ...
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SheerID Raises $64 Million to Accelerate Growth in Identity Marketing

Substantial minority investment from CVC Growth Partners allows SheerID to expand platform across multiple geographies; builds on growth momentum   Portland, Ore. — Nov 13, 2019 — SheerID, the industry leader in the burgeoning identity marketing space, today announced the close of a $64 million equity round led by CVC Growth Partners (“CVC Growth”). CVC ...
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SheerID Recognized as One of North America’s Fastest-Growing Companies in Deloitte’s 2019 Technology Fast 500™

Company also named in the top 10 of Outside Magazine’s “50 Best Places to Work” Portland, Ore., Nov. 7, 2019 — SheerID, the leading identity marketing solution, today announced it ranked No. 243 on Deloitte’s Technology Fast 500™, a ranking of the 500 fastest-growing technology, media, telecommunications, life sciences and energy tech companies in North ...
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Leading Businesses Honor Military Service This Veterans Day with Exclusive Offers

Portland, OR – Nov. 5, 2019 – Veterans Day is only days away, and brands across the country are teaming up with SheerID to support service members and their families with exclusive offers that are only available to the military. According to a recent survey by SheerID and Military Times, 66% of the military community ...
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