Military

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Your Campaign Checklist for Marketing to the Military this Veterans Day

The guns fell silent at 11am on November 11, 1918. After four long years, the Great War was over. Veterans Day celebrates the end of this conflict and is also a time to honor those who served—and still serve—in the US Armed Forces. Recognizing the military on this special day with an offer just for ...
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Refuel Agency’s Tips for Creating Powerful Veterans Day Ads

Refuel Hero
Editor’s Note: The military community is demographically diverse and has $1.2 trillion in spending power, making it a high value consumer tribe for any brand. In the article below, we invited Liz Carmo with Refuel Agency—one of our preferred partners— to share her expertise in how brands can engage the military with campaigns that are ...
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How Successful Brands Honor the Military and Win Their Business

Hero Military Mom
On June 9, 1944, Private Joe Gandara’s detachment came under heavy enemy fire from a German force in Amfreville, France. After the gunfire had pinned him and his fellow soldiers to the ground for several hours, Gandara advanced voluntarily and alone toward the enemy, destroying three machine guns before he was fatally wounded. He posthumously ...
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Brands Give Back to Military during Military Appreciation Month

SheerID is proud to support the brands that provide exclusive offers to the thirty-seven million members of the US military community Portland, OR – May 4, 2020 – During these extremely challenging times, it’s more important than ever to show our appreciation for the people who sacrifice so much to keep us safe. Our military ...
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5 Steps to Ensure the Success of Your Personalized Offer

Delivering personalized offers is a smart move for brands. But they often don’t see their programs deliver big results, usually for one of two reasons. Their fear of discount abuse keeps them from promoting the offer broadly, or they use manual verification to confirm eligibility, which wastes valuable time and resources and doesn’t scale.  Targus, ...
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New Research: What Consumers Hardest Hit by the Pandemic Want from Brands

A worried and exhausted firefighter sits on the edge of his fire truck.
The coronavirus has turned the world upside down, and everyone is struggling to adapt. As we face the fallout and search for ways to survive, what role do brands play in helping us, and what do we expect from them?  And if you belong to a group that has been directly impacted by the pandemic, ...
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How to Pick the Right Consumer Tribe for Your Brand

A female teacher in a classroom.
Marketers looking to up their personalization game have been embracing a new tack: creating personalized offers for consumer tribes. The approach is called identity marketing, and it has a secret weapon that traditional segmentation strategies don’t: members of a consumer tribe are deeply connected. When they hear about a good deal, they spread it through ...
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Leading Businesses Honor Military Service This Veterans Day with Exclusive Offers

Portland, OR – Nov. 5, 2019 – Veterans Day is only days away, and brands across the country are teaming up with SheerID to support service members and their families with exclusive offers that are only available to the military. According to a recent survey by SheerID and Military Times, 66% of the military community ...
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3 Steps to Creating Personalized Offers That Retain Customers All Year Round

Colorful craft supplies on a table.
For the arts and crafts retail giant Michaels, “Make Creativity Happen” isn’t just a tagline: it’s a company-wide mission. That means leveraging personalized offers to help customers express their creativity 365 days a year.  Typically, the demand for creative supplies ebbs and flows. But Michaels is addressing the seasonal slumps by rewarding key audiences with ...
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