Personalized Marketing

Compared with other types of marketing, the goal of personalized marketing is to more effectively engage with potential customers by offering them targeted, individualized content, promotions, and experiences. Personalized marketing includes everything from personalized emails to VIP events to personalized gated offers.

To do this, marketers can take advantage of collected data or tools that enable personalized marketing. SheerID’s Digital Verification Platform helps marketers create gated, exclusive offers targeting groups of consumers based on their social identity. This includes life stages (like students and seniors) or affiliations (like military members or teachers).

Posts

Marketing to Teachers

Marketing to Teachers
Why Market to Teachers? Educators make up a large consumer group. There are about 7 million teachers, college professors, and administrators in the US, and they have $329 billion in spending power.  And teachers aren't just spending that on personal items. According to our annual teacher survey, 94% of teachers used their own money to ...
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Why Brands Should Consider The Role Of Identity When It Comes To Customer Loyalty

Tuft & Needle Feature
The pandemic has marketers witnessing consumers adopting new digital behaviors and brands embracing e-commerce on a new level, forcing them to rethink how to earn consumer loyalty. Many brands have struggled with being present during this crisis, but those who continued to lean in and look for new strategies, have not only found success but ...
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SheerID Expands European Presence and Extends Identity Marketing Platform Support in 13 European Countries

SheerID is the first identity marketing platform to support personalised offers secured by digital verification for multiple consumer groups in multiple countries; the European expansion includes the addition of a company office in the UK. Portland, OR; London, England, January 26, 2021 – SheerID, the global leader in identity marketing, today announced expanded coverage in ...
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Majority of Consumers Expect the Pandemic To Have Lasting Effects Into 2022 Says New Research

New Study by SheerID and CommerceNext reveals how consumers want retailers to respond in emotionally and financially challenging economic environment Portland, OR, January 21, 2020 - SheerID and CommerceNext today announced the findings of a survey designed to gauge the emotional pulse of consumers during the pandemic. The survey also sought to understand how brands ...
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Marketing to the Military Explained

The military market is huge—it’s made up of approximately 37 million service members with $1.2 trillion in buying power. Three in four members of the military said they actively seek out brands that offer a military discount and that they have a strong overall trust of those companies.  Offering a military discount is an effective ...
Read More · 16 min read
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Your Campaign Checklist for Marketing to the Military this Veterans Day

The guns fell silent at 11am on November 11, 1918. After four long years, the Great War was over. Veterans Day celebrates the end of this conflict and is also a time to honor those who served—and still serve—in the US Armed Forces. Recognizing the military on this special day with an offer just for ...
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How Successful Brands Honor the Military and Win Their Business

Hero Military Mom
On June 9, 1944, Private Joe Gandara’s detachment came under heavy enemy fire from a German force in Amfreville, France. After the gunfire had pinned him and his fellow soldiers to the ground for several hours, Gandara advanced voluntarily and alone toward the enemy, destroying three machine guns before he was fatally wounded. He posthumously ...
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Brands Help Teachers and Students Stretch their Budgets with Special Offers as Questions Swirl Around the Opening of Schools

SheerID is proud to partner with twenty-six brands that are offering special deals for the millions of students and teachers who are preparing for the school year, either at home or in the classroom Portland, OR – July 24, 2020. As we near the start of the school year, many of the country’s students and teachers ...
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Brands Extend Support of Health Workers After Record Number Receive Benefits in April

Leading brands expand support of frontline health workers after SheerID reported over one million health workers received special offers in April via its platform Portland, OR – May 18, 2020. Though Nurse Appreciation Week concluded earlier this month, brands across the country have recognized the need to extend special offers to healthcare workers throughout May ...
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