Student

Posts

Alteryx Promotes Customer Loyalty with Gated Offers for Students and Teachers

Woman at a laptop using software Alteryx provided free to build student and teacher customer loyalty.
Companies everywhere are searching for data-driven solutions to their business challenges, and many of them are using Alteryx software to find them. The trouble is, the workforce has a shortage of skilled data analysts. Alteryx sees this as an opportunity. The company recognized the need to prepare college students to enter these fast-growing careers, and ...
Read More · 6 min read
Share

How to Win a New Generation of Customers with Student Offers — Infographic

College students revel in their youth and the endless opportunities that lie ahead, and they love when brands recognize their life stage with personalized offers.  According to new research by SheerID, 92% of students identify with being in college more strongly than they do with their family role, religion, nationality, or cultural background. And offers ...
Read More · 1 min read
Share

New Research: What Teachers and Students Want from Brands for Back-to-School in 2020

As summer winds down, the pandemic still shows no signs of ending. Plans for the new school year are constantly changing, and students and teachers are struggling with an uncertain future. Brands have a special opportunity to provide support—and win new customers—with meaningful offers that support them through the crisis. To find out what these ...
Read More · 3 min read
Share

Brands Help Teachers and Students Stretch their Budgets with Special Offers as Questions Swirl Around the Opening of Schools

SheerID is proud to partner with twenty-six brands that are offering special deals for the millions of students and teachers who are preparing for the school year, either at home or in the classroom Portland, OR – July 24, 2020. As we near the start of the school year, many of the country’s students and teachers ...
Read More · 8 min read
Share

How to Grow Your Business by Caring for Customers

A female teacher calling on a young student in her classroom.
The coronavirus has unraveled everyone’s world, but marketers carry additional stress. Many are wondering how to engage their customers during this crisis, and how their brands can be part of the solution in an authentic and meaningful way.  The answer is to provide personalized offers to those that have been hardest hit. Our recent survey ...
Read More · 5 min read
Share

5 Steps to Ensure the Success of Your Personalized Offer

Delivering personalized offers is a smart move for brands. But they often don’t see their programs deliver big results, usually for one of two reasons. Their fear of discount abuse keeps them from promoting the offer broadly, or they use manual verification to confirm eligibility, which wastes valuable time and resources and doesn’t scale.  Targus, ...
Read More · 4 min read
Share

New Research: What Consumers Hardest Hit by the Pandemic Want from Brands

A worried and exhausted firefighter sits on the edge of his fire truck.
The coronavirus has turned the world upside down, and everyone is struggling to adapt. As we face the fallout and search for ways to survive, what role do brands play in helping us, and what do we expect from them?  And if you belong to a group that has been directly impacted by the pandemic, ...
Read More · 6 min read
Share

How to Engage and Support Customers in Uncertain Times

A concerned woman rests her head on her hands while she looks at her phone.
The coronavirus pandemic is dramatically impacting every facet of our lives. We’re worried about what it means for ourselves, our loved ones, and our communities. After talking with many of our customers, I’ve seen that marketers are carrying the added stress of keeping their programs performing when people are: Staying home—not shopping in stores, not ...
Read More · 6 min read
Share

How to Pick the Right Consumer Tribe for Your Brand

A female teacher in a classroom.
Marketers looking to up their personalization game have been embracing a new tack: creating personalized offers for consumer tribes. The approach is called identity marketing, and it has a secret weapon that traditional segmentation strategies don’t: members of a consumer tribe are deeply connected. When they hear about a good deal, they spread it through ...
Read More · 7 min read
Share

How Digital Verification Makes Marketing to Students Easy for Financial Services

A smiling female college student on a bright campus.
Marketing to students can be a lucrative strategy for financial services organizations. In the US alone, college students have $574 billion in spending power. And capturing their business early can pay off. Research shows that college students have a 10-year customer life cycle.  What college students often don’t have, however, is a FICO score or credit ...
Read More · 3 min read
Share