Talking Strategy: SheerID Heads to Austin to Educate on Account-based Marketing

Posted on Jun 6, 2016 · 2 min read

Eugene, OR — June 6, 2016 — Tomorrow, Simon Spencer, Director of Marketing Operations, will be speaking at #FlipMyFunnel, a B2B sales and marketing festival to educate attendees on the importance of account-based marketing (ABM) in B2B sales in Austin, Texas. Spencer will join Kevin Bobowski, CMO of Act-On Software, who will discuss how to successfully orchestrate a multi-channel ABM program.

The one-day event will bring together hundreds of organizations looking to improve their marketing strategies, and present thought leadership and case studies to attendees that will help them challenge the status quo of B2B marketing and sales to drive more revenue and better reach customers.

“As we work with and develop our technology to best suit organizations in a variety of verticals, the team at SheerID is always looking to improve our marketing and sales strategies to develop long-lasting, equally beneficial relationships with potential and current customers,” said Spencer. “I’m excited to share what we’ve learned through our ABM strategy with Act-On, and discuss how we’re continuing to learn today.”

Here are additional details about this speaking event:

What: The #FlipMyFunnel B2B Marketing and Sales Conference
Who: Simon Spencer, Director of Mktg Ops, SheerID, Kevin Bobowski, CMO, Act-On Software
When: June 7, 2016 at 11:00am
Where: JW Marriott, 110 E 2nd Street, Austin, Texas 78701

To discover more about the #FlipMyFunnel festival, visit the event site:

For more information on SheerID’s verification services visit or email info(at)


About SheerID

SheerID’s instant eligibility verification solutions ensure margin and profit protection for enterprise and SMB clients while also making personalized marketing programs scaleable. By instantly verifying consumers’ eligibility against authoritative data, SheerID delivers a seamless customer experience without interrupting the shopping process. Backed by Voyager Capital, the SheerID verification solution helps clients, including Spotify, The PGA TOUR, and Foot Locker, protect their exclusive offers to high value customer segments such as military, students, and teachers. Verification is available across multiple channels, including online, in-store, via mobile device, or over the phone, all while still keeping customer information safe and secure. SheerID’s verification services can be configured for any e-commerce website, internal customer sales/support system, mobile application, or POS system.

Press Contact:
Katie Keller
Manager of Strategic Communications

Lois Lane by Lois Lane