By Haley Johnson, Content Marketing Specialist, Refuel Agency
Offering customer discounts is a tried-and-true strategy to show appreciation to your customers, drive sales, and improve brand loyalty. We know that customer discounts are an effective marketing strategy. But offering targeted customer discounts to the military community multiplies those benefits, shows appreciation to the military community, and drives brand loyalty.
Has your brand considered implementing an evergreen military discount or running a seasonal military advertising campaign?
Our team at Refuel Agency specializes in marketing to the military. Here’s a snapshot of why we think offering a military discount is a win for your brand, how you can easily track your discounts, and how you can reach the military audience to promote your new discount.
The Who, the What, and the Why of Marketing to the Military
The military is a very special community, made up of 42 million active service members, reserve, guard, veterans, retirees, and their families worldwide and wielding $1.2 trillion in spending power. And we know that military discounts shape the shopping habits of members of the military community. According to Refuel’s Military Explorer Series™, the military community is 22% more likely to support brands that offer military discounts, and 26% more likely to support brands that are equally supportive of the military community.
The military community is looking for personalized offers, and your brand can rise above the noise by offering military discounts. According to a recent study, 74% of the military community actively seek out brands that offer military discounts, and more than 3 in 5 military members would shop at those brands more often.
So you’re sold — military discounts appeal to the military community and serve as an effective tool to build brand loyalty and drive sales. Now what?
How to Implement a Military Discount
There are two kinds of military discounts you can offer. The first is an evergreen military discount that applies to members of the military community throughout the calendar year. The second is a seasonal military discount, like a Military Appreciation Month discount that applies during the month of May, for example.
It used to be challenging to offer a military discount due to the complexities of identifying members of the military community. Often military personnel used to call a service representative to verify their military affiliation, which created friction in the sales process.
Targeting the Military with SheerID
When brands use SheerID’s Identity Marketing Platform to provide the military community with exclusive offers, customers can redeem them as a seamless step in your online purchase process. SheerID uses more than 9,000 authoritative data sources to instantly verify members of the military community, including veterans, spouses, and dependents. The platform offers one of the robust verification solutions in the industry.
About the Author
As a strategic content marketer, Haley creates the content for marketing campaigns across all marketing channels and at every stage of the customer journey. Haley has an eye for detail and an obsession with optimization and improvement. She brings four years of experience in content marketing across industries. In her free time, she can be found hiking with her trusty sidekick, Huck Finn.