Tips for reaching teachers during Teacher Appreciation Week
It’s almost April, which means that Teacher Appreciation Week is just around the corner (Monday, May 1st – May 5th). Many retailers take this opportunity to thank teachers for all they do by offering exclusive discounts on products. If your business is planning on honoring teachers during Teacher Appreciation Week 2017, here are a few tips on how to see success in your campaign:
Know your audience:
As with any targeted campaign, it’s important to understand who you are trying to reach. There are 4 million k-12 teachers, 1.7 million post-secondary educators, and 1 million administrators, of which:
- 56% are over the age of 40
- 80% are women
- Have an average salary of $53,100
- Stays at their job 2.5 times longer than the average American
With this knowledge, you can work on pricing, messaging, and discount strategies that would appeal to those that fit this demographic.
3 out of 5 teachers find out about teacher appreciation programs from brands’ emails. For every $1 spent on email marketing, the average return on investment is $44.25 according to a study done by EmailExpert. However, data from Litmus shows that you have just 3-4 seconds to grab your readers’ attention and interest them enough to open and read your email. Make sure that you’re getting personal with your emails to get these customers interested.
Know what they are looking for:
In our annual teacher survey partnering with Agile Education Marketing, we ask teachers what type of promotions typically get their attention. Here’s what they had to say:
- 83% like a free gift with purchase
- 35% like free shipping
- 34% like a small discount off the whole purchase
- 25% like BOGO
- 21% like a larger discount
When creating your discount and promotions, think about what works best within your business model and how you can include these in your offer.
While these are just a few of our favorite best practices for reaching teachers, we have a lot more tips that we’d be happy share. Contact us today to learn how you can create a successful marketing campaign for Teacher Appreciation Week or even get started on your Back-to-School campaign for September.