Why You Should Be Taking Personalization Seriously

Posted on Oct 4, 2013 · 3 min read

It’s no secret that consumers want a fully personalized experience anytime they interact with a brand, but for some reason, marketers continue to have trouble delivering this request. In a survey taken by Lytics, 80% of consumers reported that brands are not familiar with their online purchasing needs due to the fact that they are receiving irrelevant offers online.

With online shopping used as a tool for convenience, consumers don’t want their time to be wasted by irrelevant offers and recommendations – they want offers on products that they love and, even better, to be shown products they didn’t even know that they wanted. Amazon is one of few companies that excels at offering personalized recommendations. In fact, 56% of consumers say Amazon demonstrates an understanding of their individual preferences and needs on a regular basis.

Although web personalization is still a relatively new landscape, businesses need to be taking it more seriously, especially due to its competitive advantage. Forrester found that companies who fully invest in modern personalization will outsell their competitors by 20%.

Luckily, there are dozens of tools on the market available to use in order to create a more personalized experience. Here are three of our favorite tools any brand looking to create a unique and personalized experience should be using:

Rich Relevances

a great tool for connecting with today’s hyper-engaged omnichannel consumer. They offer tools to help brands make personalized searches, create content and product personalization, and platform accessibility to innovate personalized shopping experiences. With Rich Relevance, brands can map individual shopper behavior to arm your marketing team with relevant content that will engage consumers based on their personal interests.

Marketizator

Takes your current traffic and has the ability to turn it into more conversions with their award winning Conversation Rate Optimization product. With a conversation optimization strategy, you can increase the number of real customers you have by guiding their attention to what matters through the buying process, and by affirming their desire to purchase. You will also have access to survey tools, A/B testing, personalization, and audience segmentation.

SheerID

transforms your personalized customer experience by allowing businesses to accurately, instantly verify whether or not customers qualify for exclusive discounts. This tool is available to customer segments like student, active duty military, veteran, first responder, and teacher discounts on any platform, whether it be e-commerce, internal customer sales, mobile application, or POS system. Knowing customer affiliations is the best way for marketers to create even more personalized campaigns and content for their customers.

As you begin to put a personalization strategy in place, keep in mind that both your customers and your brand will reap the benefits. In a report by VentureBeat, researchers found that almost half the companies they talked to have seen increases of at least 20% in the metrics that matter most to their business and 87% of companies have seen a lift of at least 5%. They also revealed that companies are experiencing significant ROI by mastering personalization.

If you would like to read about more personalization tools, download our free white paper, Top 15 Personalization Tools For The Savvy Marketer.

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