Technology Association of Oregon Announces 2023 Sam Blackman Award Recipient, Jake Weatherly

Jake Weatherly, Chief Executive Officer of SheerID will be honored at a private dinner during the 2023 Individual Awards Ceremony September 26, 2023 at The Benson Hotel. Portland, Ore. – June 21, 2023 – The Technology Association of Oregon (TAO) announced today the selection of Jake Weatherly, Chief Executive Officer of SheerID, the pioneer and […]

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6 Tips for Succeeding with SheerID’s Free Trial

Learn how to get the most out of your free trial with SheerID.
The team over here at SheerID understands that marketers are looking for ways to break into crowded markets and find new customers. Part of my job is to help connect people with our product and I love introducing people to our free trial. Over the past few months, I’ve analyzed thousands of marketers have experienced ...
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Is Invited Personalization the Future of Cookieless Marketing?

Marketers need to adjust their strategies for a cookieless world.
This piece originally appeared as a Digital Commerce 360 piece. Data gathered directly from consumers allows retailers to understand them on a deeper level, including such aspects of their identity as their life stage, the social or workgroups they belong to and their professions. Google’s recent announcement that it won’t allow cookie-based tracking in Chrome ...
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3 Customer Acquisition Strategies for Post-Pandemic Retail

Make sure your retail brand thrives post-pandemic.
This piece originally appeared as a Retail Customer Experience post. COVID has forced consumers online, and that's where they'll stay even after the pandemic is over. More consumers have gravitated in even greater numbers than anticipated to purchase online. According to the U.S. Census Bureau, Americans spent $791.7 billion in 2020 on e-commerce, up 32.4% ...
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Why ASICS and Other DTC Retailers are Turning to Zero-Party Data

Brands like ASICS are using zero-party data to their advantage.
This piece originally appeared as a Retail Touchpoints post. Google’s announcement earlier this year regarding “Topics” — its more privacy-sensitive solution to FLoC, or Federated Learning of Cohorts — shouldn’t be a surprise for any retailer following trends in digital marketing. The company’s move to become more privacy-compliant falls squarely in line with where everything is going. ...
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How Brands and Retailers Can Maximize the Value of Zero-Party Data

Make the most of your zero-party data.
This piece originally appeared as a Forbes post. It is now common to tout the importance of collecting zero-party data. This information, which consumers knowingly and proactively provide brands in exchange for value, powers privacy-safe marketing strategies and is generally more accurate than probabilistic, often cobbled-together third-party datasets. But how do brands and retailers that ...
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4 Steps Retailers Can Take to Market Themselves in a Recession

Don't slash your marketing budget during a recession.
This piece originally appeared as a Retail Touchpoints post. Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins. ...
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Marketers: It’s Time to Offer Customers Real Value if You Want Their Data

Offer customers something of value in exchange for their data.
This piece originally appeared as a Spiceworks post. As marketers stare at the eventual demise of third-party cookies, they are looking at zero-party data as an alternative. But how do they convince customers that sharing their valuable data is worth it? Here, Jake Weatherly, CEO, SheerID, uncovers three ways marketers can incentivize consumers to share ...
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SheerID Joins the MACH Alliance as Its First Identity Verification SAAS Platform

As a member of the MACH Alliance, SheerID will work closely with other members and the community to support open, best-of-breed technology ecosystems to develop composable digital experiences for modern commerce  Portland, OR—May 17, 2023— SheerID, the global leader in identity marketing, today announced it has joined the MACH Alliance, a not-for-profit industry body dedicated […]

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How Marketers Can Gather Zero-Party Data Through Promotions

Gather zero-party data to keep customers engaged.
This piece originally appeared as a TotalRetail post. Deal-based marketing has often been associated with competing for customers based on the lowest possible price point. Traditionally brands that needed to sell products or tickets in a hurry partnered with deals sites to move these items at a large discount. However, this model doesn't maximize the ...
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