Aveda, Madewell, and NBC Sports Next are among many brands celebrating students with these amazing deals Portland, OR—May 9, 2023— SheerID, the global leader in identity marketing, has partnered with more than 30 brands that have made exclusive discounts available to millions of students in celebration of graduations happening around the world in May and […]

Aveda, J.Crew, and Whirlpool are among many brands celebrating active military and veterans with these amazing deals Portland, OR—April 26, 2023— SheerID, the global leader in identity marketing, has partnered with more than 30 brands that have made exclusive discounts available to millions of active military service members and veterans to honor and thank them […]

Study reveals consumers will make purchasing decisions based on emotional connection and price relief through exclusive offers due to their community member status PORTLAND, OR — March 23, 2023 — SheerID today announced the findings of a survey designed to understand how the current economy is impacting consumer’s spending habits. The survey also sought to […]

SheerID’s Information Security Management System (ISMS) is in compliance with the stringent standards of the International Organization for Standardization (ISO) and the International Electrotechnical Commission (IEC), certifying that its information security measures are comprehensive and follow global best practices. Portland, OR – Jan. 26, 2023 – SheerID, the global leader in identity marketing, today announced ...

As the year ends and the holidays bring us together, my thoughts turn to how our communities help us thrive. Our personal communities take many forms. The people we see at school or work. The families we’re born to and the ones we’ve chosen. The groups who share our values or our commitment to a ...

Looking at marketing software today is overwhelming. There are dozens of products out there for every problem you have, and hundreds more for problems that aren’t even on your radar.  You can evaluate the impact of marketing software through many lenses, such as time saved, increases in impressions, and engagement. And while all of these ...

This article was originally published in 2020, but has been updated to reflect new research and consumer trends. A lot has changed since we first covered this topic, but the need for marketing segmentation has not!  A famous American editor once said, “I cannot give you the formula for success, but I can give you ...

Focus on positive experiences, valuable offers, and building community to drive customer loyalty. Read how SheerID can help you grow customer loyalty. What is Customer Loyalty? Customer loyalty is a measurement of a customer’s likelihood to do repeat business with a company or brand. And it’s a marketer’s dream—because it’s usually much more expensive to ...

Discounts can get a bad rap, conjuring images of undesirable excess inventory or training shoppers to wait for a sale. But when approached with thoughtful strategy and intention, offering a discount can drive customer acquisition, foster long-term customer loyalty, and improve customer lifetime value. In this article, we’ll apply a strategic lens to some back-to-basic ...