Convert Holiday Shoppers to Year-Round Fans

Retain holiday shoppers all year round.
The original version of this piece appeared as a Multichannel Merchants post. Holiday sales can offer retailers a major boost—but what happens when the holiday passes and consumers go back to business as usual? How can you persuade shoppers to come back after the Black Friday sale or the Christmas rush? After all, consumers motivated ...
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Gather High-Quality Data, Improve the Customer Experience

Gather zero-party data while also improving the user experience.
The original version of this piece appeared as a Retail Customer Experience post. With increasing demands for stricter data privacy, marketers are tasked with adjusting their data collection practices accordingly. Rather than defaulting to third-party data, brands need to prioritize zero-party data that customers willingly hand over. But how do you convince customers to share ...
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Technology Association of Oregon Celebrates Recipients of 2023 Individual Awards

SheerID CEO Jake Weatherly and his family

The annual Oregon Technology Awards ceremony recognizes recipients and honorees of the 2023 Sam Blackman, Tech Champion, and Lifetime Achievement Awards Portland, Ore. – September 26, 2023 – The Technology Association of Oregon (TAO) today recognized the invaluable contributions of four individuals to the region’s technology industry, celebrating their achievements during TAO’s annual Oregon Technology […]

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A New Way of Collecting Consumer Data

Update your marketing strategy for a cookieless world.
The original version of this piece appeared as a Martech Series post. With stricter regulations in place and greater consumer demand for less invasive data gathering practices, data collection is changing and marketers need to adjust their strategies to keep up. Having access to consumer data benefits you, the marketer, but it also needs to ...
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New Total Economic Impact Study Finds SheerID Customers Gained a Net Present Value of $15.15 Million and a 337% Return on Investment

Forrester logo and text that says, "The Total Economic Impact™ Of SheerID Identity Verification Platform"
Study reveals SheerID customers realized extensive cost-savings and business benefits enabled by SheerID’s identity verification solution PORTLAND, OR — Sept. 21, 2023 — SheerID, the global leader in identity verification for commerce, today announced the findings of a research study it commissioned from Forrester Consulting. The Total Economic Impact™ (TEI) Study measured business  benefits and ...
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SheerID and Pvolve Partner to Honor Military, Seniors, Students, First Responders, Teachers and Healthcare Workers With 20% Off Streaming Workouts and Fitness Equipment

Woman doing yoga behind PVOLVE logo
PORTLAND, OR — September 12, 2023 — SheerID, the global leader in identity verification for commerce, and Pvolve, an innovative functional fitness company that pairs functional movement with resistance-based equipment to sculpt, tone, strengthen and restore the body, today announced that military members and seniors are now eligible for the same discount program that it ...
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New Research Finds Majority of Consumers in the UK, Germany, and France Believe Economy Won’t Improve in 2023; Shoppers Reducing Spend in Half of Retail Categories

Your team should be prioritizing zero-party data.

Study reveals consumers will make purchasing decisions based on emotional connection and price relief through exclusive offers due to their community member status PORTLAND, OR — August 17, 2023 — SheerID, the global leader in identity marketing, today announced the findings of a survey designed to understand how the current economy is impacting consumer’s spending […]

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With Three-Year Annual Growth Rate of 166%, SheerID Earns Place  on Inc. Magazine’s Inc 5000 list of Fastest-Growing Private Companies  

America's fastest-growing private companies Inc. 5000 logo

Portland, OR—August 15, 2023— Inc. Magazine today revealed that SheerID, the global leader in identity marketing, secured a place on the Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies. The list represents a unique look at the most successful companies within the American economy’s most dynamic segment—its independent small businesses. […]

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More Than 50 Top Brands Announce Exclusive Back-to-School Offers for Students and Teachers With SheerID

Back to School 2023 news release image

Top brands provide personalized offers using SheerID identity marketing platform Portland, OR—August 9, 2023— SheerID, the global leader in identity marketing, has partnered with more than 50 brands that have made exclusive discounts available to millions of students and teachers as they prepare for the new school year. SheerID is proud to partner with these […]

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Clear Out Excess Inventory With Strategic Promotions

Clear out excess inventory without negatively impacting profit margins.
The original version of this piece appeared as a Chain Store Age post. When retailers find themselves stuck with excess inventory after a holiday, the go-to solution is widespread, dramatic markdowns. But this technique can quickly eat into profit margins, and customers may even be hesitant to buy from the brand full-price.  To solve this ...
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