Portland, OR—August 15, 2023— Inc. Magazine today revealed that SheerID, the global leader in identity marketing, secured a place on the Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies. The list represents a unique look at the most successful companies within the American economy’s most dynamic segment—its independent small businesses. […]

Top brands provide personalized offers using SheerID identity marketing platform Portland, OR—August 9, 2023— SheerID, the global leader in identity marketing, has partnered with more than 50 brands that have made exclusive discounts available to millions of students and teachers as they prepare for the new school year. SheerID is proud to partner with these […]

The original version of this piece appeared as a Chain Store Age post. When retailers find themselves stuck with excess inventory after a holiday, the go-to solution is widespread, dramatic markdowns. But this technique can quickly eat into profit margins, and customers may even be hesitant to buy from the brand full-price.  To solve this ...

Top brands around the world—like SONIC and T-Mobile—have found tremendous success using exclusive offers to engage customers. This technique—known as identity marketing—works because it targets consumer communities whose members are united by deeply personal traits such as their job, lifestage, or affiliation.  By offering groups such as the military, students, or healthcare workers gated discounts, you ...

The original version of this piece appeared as an Adweek post. Consumers today prioritize the values and ethics of the companies they support, and they are more likely to remain loyal to brands that align with their own beliefs. In fact, research shows that customers are willing to pay more for products or services from ...

Jake Weatherly, Chief Executive Officer of SheerID will be honored at a private dinner during the 2023 Individual Awards Ceremony September 26, 2023 at The Benson Hotel. Portland, Ore. – June 21, 2023 – The Technology Association of Oregon (TAO) announced today the selection of Jake Weatherly, Chief Executive Officer of SheerID, the pioneer and […]

The team over here at SheerID understands that marketers are looking for ways to break into crowded markets and find new customers. Part of my job is to help connect people with our product and I love introducing people to our free trial. Over the past few months, I’ve analyzed thousands of marketers have experienced ...

This piece originally appeared as a Digital Commerce 360 piece. Data gathered directly from consumers allows retailers to understand them on a deeper level, including such aspects of their identity as their life stage, the social or workgroups they belong to and their professions. Google’s recent announcement that it won’t allow cookie-based tracking in Chrome ...

This piece originally appeared as a Retail Customer Experience post. COVID has forced consumers online, and that's where they'll stay even after the pandemic is over. More consumers have gravitated in even greater numbers than anticipated to purchase online. According to the U.S. Census Bureau, Americans spent $791.7 billion in 2020 on e-commerce, up 32.4% ...

This piece originally appeared as a Retail Touchpoints post. Google’s announcement earlier this year regarding “Topics” — its more privacy-sensitive solution to FLoC, or Federated Learning of Cohorts — shouldn’t be a surprise for any retailer following trends in digital marketing. The company’s move to become more privacy-compliant falls squarely in line with where everything is going. ...