Marketers: It’s Time to Offer Customers Real Value if You Want Their Data

Offer customers something of value in exchange for their data.
This piece originally appeared as a Spiceworks post. As marketers stare at the eventual demise of third-party cookies, they are looking at zero-party data as an alternative. But how do they convince customers that sharing their valuable data is worth it? Here, Jake Weatherly, CEO, SheerID, uncovers three ways marketers can incentivize consumers to share ...
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How to Move Post-Holiday Excess Inventory—and Maintain Brand Value

Clear out excess inventory without negatively impacting profit margins.
The original version of this piece appeared as a Chain Store Age post. Rising inflation and fears of a recession present a challenging environment for retailers in the first quarter of 2023. At the same time, they are grappling with a surplus of unsold inventory and a deluge of returns. Retailers looking to make a ...
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Celebrate Community this Holiday Season

Seasons Greetings from SheerID!
As the year ends and the holidays bring us together, my thoughts turn to how our communities help us thrive. Our personal communities take many forms. The people we see at school or work. The families we’re born to and the ones we’ve chosen. The groups who share our values or our commitment to a ...
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