This piece originally appeared as a Spiceworks post. As marketers stare at the eventual demise of third-party cookies, they are looking at zero-party data as an alternative. But how do they convince customers that sharing their valuable data is worth it? Here, Jake Weatherly, CEO, SheerID, uncovers three ways marketers can incentivize consumers to share ...

The original version of this piece appeared as a Chain Store Age post. Rising inflation and fears of a recession present a challenging environment for retailers in the first quarter of 2023. At the same time, they are grappling with a surplus of unsold inventory and a deluge of returns. Retailers looking to make a ...

As the year ends and the holidays bring us together, my thoughts turn to how our communities help us thrive. Our personal communities take many forms. The people we see at school or work. The families we’re born to and the ones we’ve chosen. The groups who share our values or our commitment to a ...