It’s hard to know where retail spending is headed. DeLoitte’s recent State of the US Consumer report says that while consumer economic concern has eased, consumer spending intentions have yet to return to 2022 levels.  One thing is for certain, though: consumers want a satisfying omnichannel experience. According to a study by Retail Dive, 65% ...

According to our 2024 Consumer Report, Gen Z now makes up 2 billion consumers worldwide with $450 billion in spending power — and they’re looking for brands that resonate with their values, offer personalized experiences, and maintain a strong presence on social media.  That’s exactly what Danielle Woodland and her team at Frasers Group are ...

Extending an exclusive offer to consumer community groups like teachers or the military is a proven way to acquire new customers, earn their loyalty, and increase their lifetime value. That’s why brands like ASICS and Princess Cruises see significantly higher conversion rates and ROI for these types of marketing programs compared to other campaigns. But ...

First-party data is arguably the best data most companies can get their hands on, and when that data is verified as accurate, it’s invaluable. One of the most ideal ways to collect verified, first-party data is through gated, exclusive offers. For example, you can post an exclusive student offer, require students to share their first-party ...

Exclusive offers for groups like students, teachers, and the military are a great way to acquire and retain customers. Research shows that more than two in three members of these groups said receiving an exclusive offer would make them try a new brand and be more loyal to it.  But how you verify eligibility for ...

Creating marketing miracles requires more than just wishful thinking. You’ve carefully chosen your strategic plan, but now comes the pivotal moment: bringing that plan to life. For example, the brands we work with at SheerID know they want to acquire students, teachers, military members, or another consumer community with a gated offer, but they often ...

Low-cost internet access helps close the digital divide in America — but this spring, the Affordable Connectivity Program (ACP), which supported over 22 million households with discounted internet plans, is coming to an end.  According to a survey by Benenson Strategy Group, without these discounted plans, 65% of ACP participants fear losing their job or ...

The original version of this piece appeared as a Retail Touchpoints post. Technological advances move lightning fast, and this can leave retail businesses struggling to keep up with customer demands. That’s why the MACH (Microservices-based, API-first, Cloud-native, and Headless) Alliance formed in 2020: to help businesses achieve successful digital transformations and adapt to shifting customer […]

The original version of this piece appeared as a Retail Customer Experience post. The tree is down, school is back in session, and the holiday shopping frenzy is over—what now? For retailers, January can be a slow month with limited opportunities, but with the right marketing strategies, you can start the new year with a […]

As marketers strategize for 2024 and beyond, it’s critical that they keep their campaigns fresh and look ahead toward upcoming trends. Consumer needs and preferences are always evolving, as is technology, and staying on the cutting edge will help your brand stand out in a crowded marketplace. One tried and true marketing technique is segmentation, ...