Using Facebook Partner Categories to Create Targeted Ad Campaigns

If there’s one thing you can count on in the magical world of social media advertising, it’s change. As soon as you’ve zeroed in on a platform, type of ad, and budget that’s working for you, you can bet that an algorithm is going to change, a platform will push updates, or the social media […]

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Surprising stats on teachers

I heart stats. I think I got that from my dad. He’s a banker and was a business major in college. He loves to share that in his entire college career he only got one “A” and that was in his Statistics class. I came across some interesting and bittersweet statistics recently about teachers and […]

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How To Really Reach College Students

  Marketing to college students should be simple. Every year, over 20 million people attend a university or junior college – many for the first time. That’s millions of prime consumers in the market for everything from new furniture and textbooks to the latest in fashion, tech, media and more. They’re plugged into multiple advertising […]

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Why and How we Blog–Part Two

This is part two of the “Blog Blog, Why and How we Blog.” Like any great sequel (the movie Blade is the first to come to my mind), you don’t need to read the first part, but it makes the whole experience more enjoyable. Reasons why we blog, continued: 3. Give you fodder for other […]

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Reaching College Students 101

As much as we love stats and metrics, sometimes it’s necessary to take a step back from our calculators and survey results and think about what all those facts and figures actually mean. All that crunchy data isn’t worth much if you can’t suck the juice out of it and translate the numbers into meaningful, […]

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2012’s Top 20 Back to School Deals for College Students

In case you missed our Top 20 list on Yahoo! News or one of the other dozens of sites that published it, we thought we’d re-post it here for you. Because we’re nice like that and we love back to school season. Amazon Students are eligible for a free Amazon Prime membership which includes free […]

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More Back to School News from T-Mobile

When we blogged T-Mobile’s reduced pricing on family lines for back to school earlier this month, we thought the back to school news felt a little wimpy. Thankfully, T-Mobile has come through with a couple new back to school specials that started this week and expire in September. First, we’ve got a BOGO deal (Buy-One-Get-One) […]

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Enroll at Dell University for a Free Xbox

First Microsoft, then HP, now Dell… Is there anyone who isn’t giving away a free Xbox to college students this year? How are these budding scholars supposed to get any studying done when they’re playing Xbox all the time? All kidding aside, there are a couple of things that set Dell’s offer apart from the […]

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Oh Those Pesky Coupon Code Sites

We totally understand why you feel the need to offer coupon codes. Really, we get it. We’ve read the same survey results you have, with titillating stats like: •    74% of shoppers search multiple online coupon sources every week, and many spend up to an hour shopping around for the best deals•    55% of online […]

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How to Reach Military

So you want to offer a military discount? Good for you! A military discount is not only a great way to show your support for our troops, it’s also a smart way to grow your business and reach new customers. The military market is huge. Of course you probably already realize you can’t just decide […]

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