Many brands offer student deals all year round, but what brands are effectively reaching out to college students?

Dell and HP have some excellent back to school offers that have you covered. Or if you’re simply in the market for a new laptop and a Mac isn’t your style, now is the time to buy.

Target may be the first brand I’ve seen that is successfully engaging its customers across every major social media channel as part of one cohesive back-to-school campaign this year.

Today’s guest post was written by Chelsea Rodriguez, a business consultant who specializes in marketing strategies for small business. Thanks for your insights into Tumblr, Chelsea! The most recent tech acquisition that has everyone talking is Yahoo’s $1.1 billion dollar deal to purchase Tumblr, according to CNN Money. Tumblr is a microblog that has a […]

When we talk to our customers about marketing to military personnel, one of the things that we point out to them is how effectively the military community uses, well, communities. There are online communities for every topic out there, but I’ve yet to come across any that are as active, as helpful, as supportive, or […]

Last week Twitter announced the launch of Keyword Targeting for Promoted Tweets. If you currently advertise on Twitter using Promoted Tweets or Promoted Accounts, you already know that you can target your paid content by targeting by interest categories like stage of life, education, etc. or by targeting specific users’ followers. So to create a […]

If there’s one thing you can count on in the magical world of social media advertising, it’s change. As soon as you’ve zeroed in on a platform, type of ad, and budget that’s working for you, you can bet that an algorithm is going to change, a platform will push updates, or the social media […]

If you are looking for teacher discounts, click HERE If you are interested in fascinating stats on teachers, read on… In the United States, National Teacher Appreciation Month takes place for the entire month of May each year, but the majority of the festivities center around the first week of May, which has officially been […]

I heart stats. I think I got that from my dad. He’s a banker and was a business major in college. He loves to share that in his entire college career he only got one “A” and that was in his Statistics class. I came across some interesting and bittersweet statistics recently about teachers and […]

As the third in our series of guest blog posts by college students, Danielle Schmitt, a student at Lane Community College, talks about why students should unapologetically ask for a student discount.      Broke As a Joke “I’m a broke college student” is a common phrase you hear from a young scholar. We spend loads […]