We’re glad you asked. 21 million currently enrolled college students have a spending power of $417 billion, that’s billion with a “B.” And they're all looking student discounts. If you offer a student discount, it's easy to reach the college student market. Here are 5 reasons why: 1. Students buy online Remember that $417 Billion spending ...

The military community is very open to an exclusive discount message. When you offer a military discount, the impression of your brand even improves with customers who AREN’T in the military. Offering a military discount gives everyone the warm fuzzies and creates a a positive impression of your company among people in and outside of ...

  Marketing to college students should be simple. Every year, over 20 million people attend a university or junior college – many for the first time. That’s millions of prime consumers in the market for everything from new furniture and textbooks to the latest in fashion, tech, media and more. They’re plugged into multiple advertising […]

Teachers are the perfect target market for brands who want to reach new, loyal customers. Marketing to teachers can be a strategy to gain incremental revenue and market share. Giving special discounts to teachers and faculty as a “thank-you” also presents some great press opportunities, especially during the back-to-school season and Teacher Appreciation week (in […]

This is part two of the “Blog Blog, Why and How we Blog.” Like any great sequel (the movie Blade is the first to come to my mind), you don’t need to read the first part, but it makes the whole experience more enjoyable. Reasons why we blog, continued: 3. Give you fodder for other […]

As much as we love stats and metrics, sometimes it’s necessary to take a step back from our calculators and survey results and think about what all those facts and figures actually mean. All that crunchy data isn’t worth much if you can’t suck the juice out of it and translate the numbers into meaningful, […]

In case you missed our Top 20 list on Yahoo! News or one of the other dozens of sites that published it, we thought we’d re-post it here for you. Because we’re nice like that and we love back to school season. Amazon Students are eligible for a free Amazon Prime membership which includes free […]

If you’ve taken any time looking through our website, you’ve noticed we’re quite bold in our claim of being able to verify a customer’s organizational status in little to no time. Go big or go home, right? Well, the fact of the matter is, we stand behind that claim. With our automatic verification process, we […]

Today SheerID announced the integration of its unique instant verification API with the popular e-commerce platform, Magento ™. For the first time ever, retailers who use a Magento™ powered e-commerce platform will be able to protect their targeted discounts by using SheerID’s verification plug-in to confirm that customers qualify for special offers like military or student discounts.

When we blogged T-Mobile’s reduced pricing on family lines for back to school earlier this month, we thought the back to school news felt a little wimpy. Thankfully, T-Mobile has come through with a couple new back to school specials that started this week and expire in September. First, we’ve got a BOGO deal (Buy-One-Get-One) […]