This piece originally appeared as a Spiceworks post. As marketers stare at the eventual demise of third-party cookies, they are looking at zero-party data as an alternative. But how do they convince customers that sharing their valuable data is worth it? Here, Jake Weatherly, CEO, SheerID, uncovers three ways marketers can incentivize consumers to share ...

The original version of this piece appeared as a Martech post. The future of data collection requires marketers to think differently. For years, the standard in marketing has been to collect as much data as possible, mostly covertly, and figure out how to use it to drive value later. Now, with new anti-tracking measures by ...

The original version of this piece appeared as a Forbes post. As Gen Z ages into a core consumer demographic, marketers are scrambling to determine how best to serve a new generation of consumers with distinct values, commercial preferences and digital habits. One of the challenges they face is adapting loyalty programs to not only ...

The original version of this piece appeared as a Retail Customer Experience post. As the worst of the global pandemic recedes into the background, Google prepares to phase out third-party cookies, and economic uncertainty looms, 2023 looks to be the year that marketers must prioritize versatility above all else. As a result, brands should put ...

The original version of this piece appeared as an Adweek post From eco-conscious shoppers willing to pay a premium for sustainable goods to socially minded customers who disavow brands over political positions, consumers have increasingly signaled the importance of tying purpose to their purchases. Instead of ignoring these shifting consumer preferences, brands should take proactive ...

Personalized student offers are a powerful way to reach Gen Zers around the world. But for your programs to succeed, you need an effective form of student verification. In a previous blog, 6 Obstacles to Launching a Worldwide Student Offer, we outlined the challenges that make worldwide student verification difficult. In today’s post, we look ...

Offering customer discounts is a tried-and-true strategy to show appreciation to your customers, drive sales, and improve brand loyalty. We know that customer discounts are an effective marketing strategy. But offering targeted customer discounts to the military community multiplies those benefits while showing appreciation to the military community.  Has your brand considered implementing an evergreen ...

As the year ends and the holidays bring us together, my thoughts turn to how our communities help us thrive. Our personal communities take many forms. The people we see at school or work. The families we’re born to and the ones we’ve chosen. The groups who share our values or our commitment to a ...

Aveda, Crocs, and Whirlpool are among many brands celebrating the givers in our communities – teachers, medical professionals, first responders, and more – with these amazing holiday deals Portland, OR—December 13, 2022— SheerID, the identity marketing platform used by hundreds of leading brands around the world, has partnered with more than 40 top brands that […]

Worldpay merchants can now provide segmented discounts and offers to valuable consumer communities like students, teachers, and the military to drive immediate sales Portland, OR—Dec. 7, 2022 — SheerID, the global leader in identity marketing, has joined forces with Worldpay from FIS® (NYSE: FIS), a global leader in financial services technology. The strategic partnership will […]