Let’s start with what we know.  Acquiring new customers is hard. You need an offer a prospect finds compelling enough to convert.  Retaining customers is even harder. You need to re-engage them with “value exchanges” that feel meaningful and relevant at every touchpoint. Personalized marketing can drive conversions and loyalty, but personalization requires accurate and […]

At SheerID, we’re passionate about empowering our customers to achieve their goals and connect with their audiences in meaningful ways. Our customers inspire us daily with their creativity and impact, and we’re proud to play a part in their success. To highlight their achievements and share inspiration, we’re thrilled to present the second annual ‘Best […]

74% of active duty military and veterans say they seek out brands with military offers Portland, OR—May 13, 2021— SheerID, the verification platform used by hundreds of leading brands around the world, has partnered with several brands for Military Appreciation Month to provide exclusive offers to the 37 million members including active duty, veterans, reservists, ...

Sai Koppala, CMO at SheerID, shares strategies to help retailers create a stronger connection with customers. This article originally appeared here. COVID has forced consumers online, and that's where they'll stay even after the pandemic is over. More consumers have gravitated in even greater numbers than anticipated to purchase online. According to the U.S. Census ...

The pandemic has marketers witnessing consumers adopting new digital behaviors and brands embracing e-commerce on a new level, forcing them to rethink how to earn consumer loyalty. Many brands have struggled with being present during this crisis, but those who continued to lean in and look for new strategies, have not only found success but ...

The case studies of the future will look back at the pandemic as a time when businesses were forced to adapt to customer needs more swiftly than ever before, and no industry has demonstrated this more nimbly than retail. As shoppers moved online, retailers quickly found ways to give customers a more personalized experience that ...

About SheerID SheerID is the leader in identity marketing. With SheerID, brands identify and acquire consumer communities – such as the military, students, front-line medical workers, and more – with personalized offers, gated by instant verification from the largest set of authoritative data worldwide. SheerID digitally verifies 2.5 billion customers via more than 9,000 authoritative […]