When Covid-19  hit, it disrupted families and schools across the United States. Parents were overwhelmed, teachers were displaced, and children had to start learning from home. A year and a half later the pandemic continues to take an unthinkable toll on our communities, creating social, emotional, and academic burdens - especially for students and teachers. ...

Marketers have long relied on third-party data to target and acquire customers, personalize messages, and drive growth. However, those days are numbered. Increased digital privacy concerns are driving investments in new data sources, customer content, and community-building programs.  Data collection and the understanding of customer identity is changing. Marketers are discovering that first-party and zero-party ...

This article originally appeared here. Google’s recent announcement that it won’t allow cookie-based tracking in Chrome is the latest admission by big tech that consumers take their privacy seriously. Much of the discussion since then has focused on ways in which to do cookieless advertising. But, if we understand what makes a potential customer tick, ...

Data drives personalization, but for campaigns to be effective, you need quality data that’s collected and used responsibly. When it’s not, consumers feel stalked and brands miss an opportunity to create truly inviting experiences.  To learn how this applies to financial services, the Money20/20 podcast “MoneyPot” spoke with two senior leaders at SheerID—Julie Cox, VP ...

Had the authors of the US Declaration of Independence seen our day, they may have added data privacy to the list of “unalienable rights”—and for good reason. Every online interaction leaves a digital footprint of who you are, and this data is often tracked, collected, and sold without our knowledge or explicit consent.  Brands that ...

There’s a simple rule in business: Give consumers who share common characteristics what they need, and you will build a repeatable revenue model. This concept is at the heart of personalized marketing and gives brands a powerful way to both understand and deliver what consumers want, at scale.  The promise is great. I learn the ...

We humans generate massive amounts of data—estimates suggest the “entire digital universe” could reach 40 zettabytes this year. That’s 40x more bytes than the number of stars in the known universe. What’s more, we send 294 billion emails and perform 5 billion searches every day.  This data is the lifeblood of digital marketers, who use ...

Affiliate-based marketing is popular, and it’s easy to see why. In exchange for a commission, affiliates promote brand offers. It’s a win-win, right? The answer is “It depends.”  When it comes to delivering personalized offers to consumer communities such as students, teachers, healthcare workers, or the military, the affiliate-centric marketplace verification model can be a ...

Marketers are constantly leveraging consumer data to create targeted marketing. But today’s consumers highly value their privacy and will punish brands that don’t protect their personal information. More than 4 in 5 consumers say they will do business elsewhere if they don’t trust that a company is responsibly handling their data. The California Consumer Privacy ...

A message from Jake Weatherly, CEO of SheerID Today we announced that SheerID received a $64 million minority investment from CVC Growth Partners. It’s a big moment for SheerID and our customers. It’s also a milestone that excites me as the company’s CEO and underscores our inflection point in the industry.  Together with our recent ...