Marketing to Gen Z presents brands with a unique challenge. This generation never grew up with the sweet sound of dial-up kicking in. They've never had to suffer through infomercials, or listen to music and send a text message on two separate devices. But they know the internet better than any generation out there. Gen ...

American Giant is a fast-growing start-up in the highly competitive apparel market. Their high-quality, American-made clothing was a stark contrast to “fast fashion”—imported clothing that valued brand recognition over quality—but the company's commitment to style and durability found an audience and put them on the map. American Giant had a lean marketing team who knew ...

The college student segment in the United States is made up of nearly 20 million people. Marketing to this young, influential group is a powerful way to create lifelong customers. Currently, college students come from the millennial generation or Generation Z, and have had access to the internet for most or all of their lives. ...