Client Success: Grizzly Industrial

Creating an Exclusive Military Appreciation Program

Since its inception in 1983, Grizzly Industrial, Inc. has grown into one of the largest machinery companies in the United States. They sell direct to the user, cutting out the dealer network, to offer customers lower prices. Their products can be found in all sizes of shops from the large industrial production users to the smaller cabinet and machine shops.

Challenge:

Grizzly Industrial wanted to create a military appreciation program and offer limited-time discounts to active-duty military, veterans, and military retirees throughout the year. However, Grizzly Industrial needed to ensure that only qualified military customers could redeem their promotional offers.

The Solution:

Grizzly teamed up with SheerID to create a custom landing page that is hosted by SheerID. Throughout the year, Grizzly can contact SheerID to switch out limited-time offers. With SheerID’s military verification in place, only those who have served can take advantage of the special offers. After a successful verification, military customers are issued a unique, single-use coupon code.  Grizzly used SheerID to create offers for Memorial Day, 4th of July, and Veterans Day.

Benefits:

The military community responded very positively to these truly exclusive offers. Extending the offer to veterans as well as active duty and retirees expanded the offers’ reach, however, it may have also increased the number of unqualified shoppers who tried to take advantage of the discount. Fortunately, SheerID prevented people from using the discounts fraudulently, which protected Grizzly Industrial’s margins.

• 17% of customers who tried to redeem one of the three promotional offers did not qualify
• Nearly 50% of the customers who didn’t qualify claimed to be veterans
• Out of the verified military customers:
  • 6% were active duty
  • 22% were retirees
  • 72% were veterans

These percentages were consistent across all three promotions.

• Only 22% of the military retirees who qualified for the offer identified themselves as retirees. The vast majority identified as veterans.
• 47% of military personnel who shopped during the 4th of July summer sale did so on the 4th of July, compared to 5% and 7% who shopped on the actual holiday for the Memorial Day and Veterans Day promotions.
• Word spread within the military community, and Grizzly saw a 15% increase in interest between their first sale and their third.

We are proud to offer a discount to military personnel and are grateful to SheerID for a seamless verification process which serves Grizzly and our customers with professional and timely customer service.

Melinda Sweet, Assistant Marketing Manager, Grizzly Industrial