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UNIQLO Targets Socially Responsible Gen Z with Gated Offer
May 23, 2019 · 0 min read
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May 23, 2019 · 0 min read
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The original version of this piece appeared as a Forbes post. Marketers face challenges when crafting loyalty programs that cater to Gen Z, a core consumer demographic with distinct values, commercial preferences, and digital habits. The key to attracting and retaining Gen Z lies in respecting their preferences for autonomy, convenience, and authenticity. To achieve ...
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The original version of this piece appeared as a Chain Store Age post. When retailers find themselves stuck with excess inventory after a holiday, the go-to solution is widespread, dramatic markdowns. But this technique can quickly eat into profit margins, and customers may even be hesitant to buy from the brand full-price. To solve this ...
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The original version of this piece appeared as a Retail Customer Experience post. Customers today want options. They don’t want to be limited to one method of shopping; instead, they expect the flexibility to visit a brick-and-mortar store, check out online, or use an app. To meet this demand, brands need to adopt an agile ...
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