Leading Brands Unveil Exclusive Offers for Verified Military Members During National Military Appreciation Month

Celebrating Heroes: SheerID teams up with top brands to honor and thank active military and veterans with exclusive offers and deals.

Portland, OR – April 30th, 2024 — SheerID, the global leader in identity verification for commerce, is partnering with 31 distinguished brands in 9 categories offering exclusive discounts to honor the millions of active military service members and veterans during National Military Appreciation Month this May.

“At SheerID, we take immense pride in empowering brands to recognize and honor the invaluable contributions of military members and their families,” stated Sai Koppala, CMO of SheerID. “Acknowledging these individuals fosters a valued, meaningful connection between brands and those who serve our country.”

Explore Exclusive Military Discounts

Military community members are invited to explore exclusive savings from renowned brands across 10 retail categories. Leveraging the SheerID Verification Platform, these offers are instantly accessible and securely verified. No account or membership signup is necessary.

Outdoor and Travel:
  • Bass Pro Shops: Honoring those on the front lines by providing a Legendary Salute 10% discount EVERY DAY on almost everything in-store and online. This offer is available to military, law enforcement officers, firefighters and wildlife agents.
  • Cabela’s: Honoring those on the front lines by providing a Legendary Salute 10% discount EVERY DAY on almost everything in-store and online. This offer is available to military, law enforcement officers, firefighters and wildlife agents.
  • CheapCaribbean Vacations: Members of the military can join our Waves4Warriors Club and get $150 off their next beach vacation!
  • Epic Pass (Vail Resorts): As a company founded by Pete Seibert and Earl Eaton, two WWII veterans, Vail Resorts is proud to carry on their legacy through its support of our Armed Forces, including active, retired and veteran service members. To honor the service of Vail Mountain’s founders from the 10th Mountain Division, and men and women of the U.S. Armed Forces, Canadian Armed Forces and Australian Defence Force, Vail Resorts offers the Epic Military Pass. The Epic Military Pass provides unlimited, unrestricted access to 42 resorts – including Vail, Beaver Creek, Breckenridge, Keystone, Park City, Whistler Blackcomb, Andermatt-Sedrun-Disentis and more – for $172 for active and retired military service members and their dependents. Veterans and their dependents can purchase an Epic Military Pass for $561.
  • Holland America Line: Active, retired, and veteran military personnel can choose from more than 500 itineraries and receive an Onboard Credit of $100 per stateroom when you book a new cruise with Holland America Line.
  • Ikon Pass: Ikon Pass offers big discounts to qualified service members! Active duty, retired (20+ years of service), reserve military members, spouses and dependents qualify.
Beauty and Cosmetics:
  • Aveda: Military personnel and Veterans enjoy 20% off high-performance, 100% vegan hair, skin and body care at Aveda!
  • Clinique: BECAUSE WE APPRECIATE YOU. Receive 20% off your next purchase, exclusively on Clinique.com. Cannot be combined with any other promo code or layered onto existing discounts. Excludes gift sets and travel sizes.
  • tarte cosmetics: Year-round 40% discount to military personnel on all products on tarte.com, including best-selling & new items such as shape tape™ concealer, maracuja juicy lip plump & tartelette XL tubing mascara, as a token of appreciation for their service.
Home and Improvement:
  • Ashley Furniture: Military can enjoy 5% off purchase.
  • GAF: Active military members and veterans get a $250 rebate when installing a qualifying GAF roofing system and purchasing an enhanced warranty.
  • Kitchenaid: Military Community enjoys 15% off most products.
  • Maytag: Military Community enjoys 15% off most products.
  • Whirlpool: Military Community enjoys 15% off most products.
Fashion and Apparel:
  • Bonobos: In honor of Military Appreciation Month, we’ve decided to up our usual 20% off discount to 25% off for a limited time. Thank you for your service.
  • J.Crew: Military personnel and veterans receive an extra 15% off their purchase at jcrew.com.
  • J.Crew Factory: Military personnel and veterans receive an extra 15% off their purchase at J.Crew Factory.
  • L.L. Bean: Military and qualifying family members receive 10% Off their purchase at L.L. Bean!
  • Steve Madden: To all active, veteran, retired and reservist personnel of the US Military, we want to thank you by offering a 25% off discount.
  • vineyard vines: We’re proud to show our appreciation for the brave servicemen & servicewomen who serve our country. From May 6-12th get 20% off your order at vineyard vines and 15% off everyday. *some exclusions apply
  • UGG: Military personnel enjoy 10% off full-priced styles at UGG.
Education and Learning:
  • Codecademy: Veterans and active-duty military personnel in the US, UK, and Canada are eligible for 50% off of annual Pro and Plus memberships. Develop the skills and experience to build your career in tech.
  • edX: If you’re an active military service member or veteran, edX and over 25 universities in our partners network are proud to offer you a 20% tuition discount for select online boot camps.
  • Morningstar Investor: Active military members and veterans can save 30% on their first year of Morningstar Investor and gain access to our actionable investment insights, independent research and professional-grade portfolio management tools.
Children’s Products:
  • Dorel Juvenile: Military and First Responders can enjoy 25% off their entire purchase of Maxi-Cosi, Safety 1st, Tiny Love and Cosco Kids baby products at shop.doreljuvenile.com.
  • Evenflo: Military can enjoy an increased discount of 25% off sitewide on Evenflo.com May 22 through May 31.
Health and Fitness:
  • VIVAIA: As a thank you for their work and service, military members can enjoy an exclusive 20% off discount for the month of May.
  • Helly Hansen: Your constant courage, dedication and bravery are essential to our safety and wellbeing. In appreciation for our servicemen and women, we are proud to offer you the opportunity to become a member of our Military Discount Program and receive 35% off when shopping at HellyHansen.com.
  • Purple: Military members can enjoy an additional 5% off their purchase at Purple.
Arts and Crafts:
  • Michaels: We honor all who serve and have served and salute the courageous people of the U.S. Armed Forces and their families. Enjoy 15% off your entire purchase including sale items.
Streaming Services:
  • Paramount+: Thank you for your service! Military members and dependents get 25% off any plan for life. Terms apply. Payment method required.

Make sure to check out all the exclusive SheerID Military Deals here.

About SheerID

SheerID is the global leader in identity verification for commerce. With SheerID, brands identify and acquire customers from highly valued consumer communities — such as the military, students, teachers, and first responders — with personalized offers through loyalty programs, digital wallets, and more, that are gated by instant verification from the largest set of authoritative data worldwide. SheerID verifies more than 2.5 billion people via 200,000 authoritative data sources to increase sales while mitigating fraud, provides global insights from hundreds of the world’s leading brands, and never shares or sells customer data. As a result, the world’s biggest brands — including Amazon, Home Depot, Spotify, and T-Mobile — rely on SheerID as their identity verification partner. Founded in 2011, SheerID is backed by Fortson VC, Brighton Park Capital, Centana Growth Partners, Voyager Capital, and CVC Growth Partners.

SheerID is ISO Certified and is a member of the MACH Alliance, the group of independent technology companies dedicated to advocating for open, best-of-breed technology ecosystems. In 2023, SheerID ranked among the highest-scoring businesses on Inc. Magazine’s Annual List of Best Workplaces. For more information, please visit SheerID or follow us on X (formerly Twitter), LinkedIn, Facebook, and TikTok.


Josh Prettyman


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