Starting in 1986, April became “Month of the Military Child.” Secretary of Defense, Casper W. Weinberger created the idea due to the fact that no one honored or recognized the sacrifice that military children made when their parent or both parents are in the military. He believed that military children were very inspirational with how they handled stressful situations such as frequent moves and separated families through deployment periods. Now 27 years later, the Month of the Military Child has become a big deal within the military community. Each April, all branches of service provide special events to honor and celebrate military families and their children.
One common theme throughout the Month of the Military Child is the color purple. Purple was chosen because it symbolizes all branches of the military, a combination of Army Green, Air Force Blue, Coast Guard Blue, Marine Red and Navy Blue.
Currently in the United States…
There are 1.2 million military children of active duty members worldwide
Military families relocate 3 times more often than civilian families on average, every 2-3 years
The repeated and extended separations and increased hazards of deployment compound stressors in military children’s lives
Since 2001, more than 2 million children have had a parent deployed at least once
1/3 of school-age military children show psychosocial behaviors such as being anxious, worrying often and crying more frequently
Since it is April, we thought we would share a few organizations we have found that work hard to recognize military children and their sacrifices.
National Military Family Association
In response to 9/11, many military parents were reaching out and asking for help on how to counsel their children about the deployment or death of a family member in the military. Starting in 2004, the National Military Family Association opened “Operation Purple Camp” where military kids could come and connect with other children just like them. At Operation Purple Camp they embrace being “purple” and bring together military kids from all ranks and services, including National Guard and Reserve components, for a unique and memorable summer camp experience. Watch the video to get a glimpse of to life at Operation Purple Camp – looks pretty awesome if you ask me!
Operation: Military Kids works to bring support to children and youth impacted by deployment in America. Regardless of how many times deployment has occurred within a family, OMK’s ultimate goal is to “connect military children and youth with local resources in order to achieve a sense of community support and enhance their well-being.” In 2011, over 103,000 youth participated in experiences conducted in 49 states.
Through the OMK programs, Military Youth:
Meet others who are also dealing with a parent deployment
Participate in many different recreational, social and dedicated programs
Gain Leadership, organization and technical skills by participating in the Speak Out for Military Kids program or Mobile Technology Lab programs
Receive assistance with school issues by connecting with Army Child, You & School Services School Liaisons
Attend single day, weekend or even longer residential camps
Check out the Operation: Military Kids website to see what programs are available for military children in your community.
The National Military Family Association, DoDEA, and Operation: Military Kids are just a few of the amazing organizations that work to help military children. Have you heard of an organization that works to encourage, recognize and honor military children? Let us know!
Share this article
Subscribe to our blog for the latest identity marketing resources, tips, and news.
The original version of this piece appeared as a Forbes post. Marketers face challenges when crafting loyalty programs that cater to Gen Z, a core consumer demographic with distinct values, commercial preferences, and digital habits. The key to attracting and retaining Gen Z lies in respecting their preferences for autonomy, convenience, and authenticity. To achieve ...
The original version of this piece appeared as a Chain Store Age post. When retailers find themselves stuck with excess inventory after a holiday, the go-to solution is widespread, dramatic markdowns. But this technique can quickly eat into profit margins, and customers may even be hesitant to buy from the brand full-price. To solve this ...
The original version of this piece appeared as a Retail Customer Experience post. Customers today want options. They don’t want to be limited to one method of shopping; instead, they expect the flexibility to visit a brick-and-mortar store, check out online, or use an app. To meet this demand, brands need to adopt an agile ...
Hundreds of brands globally are using SheerID for their identity marketing campaigns to create personalized offers for consumer tribes like teachers, students, the military, and more.
A SheerID specialist will be reaching out soon— we can’t wait to chat with you!