In the face of an ever-evolving digital landscape, businesses face a perfect storm of challenges when trying to connect with their most valuable customers.
On one hand, you have high-value audiences—like students, educators, or first responders—who expect to be rewarded with personalized, exclusive offers.
On the other, you have a growing threat of sophisticated fraud and offer abuse, with fraudsters leveraging advanced technology to exploit these very same offers – accounting for an estimated 5% of annual revenue loss, with a staggering 42.5% of all fraud attempts attributed to AI.
All of which creates a major dilemma for brands: How do you deliver a frictionless, personalized experience without leaving your revenue and brand reputation vulnerable to attack?
The Problem with Yesterday’s Solutions
Traditional verification methods are simply not equipped to handle today’s threats. Many systems rely on simple, outdated database lookups, which are slow and easily circumvented by bad actors. This creates friction for legitimate customers, leading to high drop-off rates and lost conversions.
To make matters worse, brands are forced to spend valuable time and resources on manual reviews – a process that can’t possibly keep up with the scale and speed of modern professional fraud. You need a solution that is both smart and scalable and one that can tell the difference between a real customer and a bad actor in real time.
That’s where SheerID comes into play.
A Multi-Layered AI Defense
SheerID’s best-in-class platform is designed to address the threat to offers by giving brands a secure and seamless way to instantly verify audiences and protect their revenue, while building authentic connections with their customers. Our suite of AI innovations empowers marketers to connect with high-value customers with confidence, while proactively fighting offer abuse at every turn. With a comprehensive, multi-layered defense that goes far beyond simple database look ups, you can ensure your valuable offers only reach the people they’re intended for, allowing you to build lasting loyalty and drive revenue without compromise. Building on existing AI capabilities within our Individual Verification Engine (IVE), new features will begin to roll out in Fall 2025:
- Autonomous Data Discovery: Our AI accelerates building and maintaining our global graph of institutions like universities and workplaces, boosting precision by 20% – ensuring we can quickly and accurately verify eligibility for even the most unique audiences.
- Real-Time Anomaly Detection: Our system continuously monitors verification traffic for unusual spikes or patterns. When it detects a potential threat, it automatically flags and shuts down the activity, proactively stopping offer abuse before it can spread.
- Advanced Document Forgery Detection: Scammers are using more sophisticated generative AI techniques to create fake IDs and documents. Our advanced technology can identify these forgeries and signs of tampering in uploaded files, making it nearly impossible for bad actors to bypass the system.
- Intelligent Document Verification: Legitimate documents can sometimes be rejected due to poor image quality or other issues. Our AI accurately extracts information from submitted files, minimizing rejections and creating a seamless, frictionless customer experience.
Beyond Protection: Powering Lifecycle Marketing
Protecting your offers is only part of the equation. Once a customer is verified, SheerID helps you turn that information into a powerful engine for growth. Our CRM Sync tool automatically sends customer verification data to your existing marketing platforms, such as Salesforce and Klaviyo.
This seamless data flow enables a comprehensive data orchestration strategy, allowing you to create highly personalized campaigns and experiences at scale – lifecycle marketing at its finest! For example, our work with Codecademy showcased the real-world impact of this approach, with email campaigns showing a 55% higher open rate after being powered by this verified data.
The SheerID AI Advantage
So, why is SheerID the industry leader? It’s simple: while major AI companies have large, unreliable, and self-attested datasets, we work with over 200K global authoritative data sources to verify consumer eligibility with a level of accuracy that can’t be found anywhere else.
Our proactive, automated defense and seamless customer experience – which is fast, secure, and frictionless – make us the go-to choice in an era of sophisticated fraud attacks. We don’t just react to offer abuse; we proactively stop it while delivering an exceptional experience for your valuable customers.
Confidently Engage High-Value Customers
SheerID’s AI innovations are more than just a security measure; they’re a foundation for smarter, more profitable marketing. By protecting your revenue and brand reputation, our platform empowers you to confidently offer exclusive deals that build authentic connections.
We are committed to continuous investment in our AI to ensure our solutions remain future-proof, giving you the trusted data you need to win the fight against fraud and the loyalty of your customers.
Ready to secure your offers and build authentic customer loyalty?