Identity Marketing

Posts

7 Tips for Marketing to Teachers for National Teacher Appreciation Week

88% of teachers actively search for brands that offer teacher discounts.
Teachers provide an essential and noble service for our society but often aren’t given the the support they need to fulfill their mission of educating our youth. Our annual teacher survey revealed a startling fact: teachers spend an average of $652 of their own money on classroom supplies with some spending more than $7,000! That ...
Read More · 4 min read
Share

SheerID Announces Second Consecutive Year of Triple-Digit Revenue Growth and New Executive Hires

SheerID bolsters management team, adds 5 offices to accelerate demand for gated, exclusive offers worldwide.   Portland, OR – February 20, 2019 – SheerID, the market leader in digital verification technology for gated, exclusive offers, today announced that 2018 annual recurring revenue grew by 118%, marking the company’s second consecutive year of triple-digit growth. SheerID ...
Read More · 2 min read
Share

How American Giant Drove More Military Orders with Less Effort

A man wearing American Giant apparel he purchased through a military exclusive offer. The program is one of the company’s most effective customer acquisition strategies.
American Giant is a fast-growing start-up in the highly competitive apparel market. Their high-quality, American-made clothing was a stark contrast to “fast fashion”—imported clothing that valued brand recognition over quality—but the company's commitment to style and durability found an audience and put them on the map. American Giant had a lean marketing team who knew ...
Read More · 4 min read
Share

Top 3 Customer Acquisition Trends for Great Promotions in 2019

A digital marketer researching customer acquisition trends and tips on her tablet.
Three major trends will affect the ROI of your marketing promotions in 2019. Here’s what’s coming—and tips for how digital marketers like you should respond to make it a banner year. #1  What’s Out: Third-Party Data that Poses Privacy Risks Marketers faced some big challenges in 2018, and data privacy was at the center of ...
Read More · 6 min read
Share

How the Travel Industry Can Up Its Game When Marketing to the Military

A smiling military woman appreciates how hospitality companies are marketing to the military.
Hospitality brands know a good thing when they see it, and military programs are a good thing. The military segment has $1 trillion in spending power and takes three times more vacations. Providing exclusive offers to the military community is a powerful way to attract loyal customers and differentiate a brand – nothing generates goodwill ...
Read More · 8 min read
Share

How Kettlebell Kitchen Uses Gated Offers to Stand Out in the Subscription Crowd

An assortment of tailored meals prepared by Kettlebell Kitchen. The company uses gated offers to reward military members with a 15% discount on their subscription service.
In the subscription economy, competition is fierce. There are  nearly 7,000 subscription box companies worldwide, and major brands are staking their claim: Amazon just launched a Prime Book Box for children’s books, Ipsy is adding new products to their already successful subscription box, and Microsoft announced that Xbox will now be sold as a subscription ...
Read More · 6 min read
Share