Personalized Marketing

Compared with other types of marketing, the goal of personalized marketing is to more effectively engage with potential customers by offering them targeted, individualized content, promotions, and experiences. Personalized marketing includes everything from personalized emails to VIP events to personalized gated offers.

To do this, marketers can take advantage of collected data or tools that enable personalized marketing. SheerID’s Digital Verification Platform helps marketers create gated, exclusive offers targeting groups of consumers based on their social identity. This includes life stages (like students and seniors) or affiliations (like military members or teachers).

Posts

Tony Coray September 6, 2019 · 4 min read

7 Reasons You Should Be Marketing to Teachers

A male teacher in a classroom with young students, happily sharing the school supplies he bought from a company that was marketing to teachers with a teacher discount.

If you’re not marketing to teachers, you’re missing out. The US has 4 million K-12 teachers, and they’re spending $1.7 billion of their own money on classroom supplies alone. Recent research provides new insight into teachers’ spending and shopping habits and reveals why marketing to teachers is both smart and lucrative for brands. 01 Teachers ...

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Tony Coray August 30, 2019 · 4 min read

Comcast Launches Creative Way to Market to College Students with New Technology

Two female Gen Z Comcast customers smiling because the company's creative way to market to college students included Amazon Music and HBO, too.

Gen Z is a highly coveted audience, and smart brands are doing everything they can to capture their attention. Comcast developed a creative way to market to college students that leverages the best of what they, and other media companies, have to offer. This new approach maintains Comcast's profit margins and it’s working like gangbusters. ...

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Bill Schneider August 23, 2019 · 6 min read

Survey Reveals 99% of Teachers Use Personal Funds for School-Related Purchases

Sixth Annual Teacher Shopping Study Shows Teachers Prefer Brands That Help Offset Budget Shortfalls with Exclusive Teacher Offers Portland, OR – August 23, 2019 – According to a new survey of K-12 teachers across the US, out-of-pocket spending continues to be necessary in the face of inadequate school funding. Published today by SheerID and Agile ...

4 Tips to Make Personalized Offers Stick for Gen Z

Gen Z is the future. And they’re the biggest segment we’ve ever seen: nearly 2.5 billion strong and projected to account for 40% of all consumer spending by 2020. You need to engage them, but it’s difficult to cut through the noise. Want your brand to stand out? Win over Gen Z with personalized offers ...

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Tony Coray August 2, 2019 · 4 min read

5 Ways Madewell’s Gated Offers Are Good Customer Loyalty Marketing

Madewell, the J. Crew subsidiary known for everything denim, has always implemented good customer loyalty marketing. When shoppers join Madewell Insider, they receive a treasure trove of benefits. These include a birthday gift, free shipping and handling, free returns, free leather and denim personalization, and more. Madewell also treats its key customer groups well. The ...

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Tony Coray July 17, 2019 · 5 min read

How Gated Offers Help Levi’s Win Customers through Value and Values

A military woman smiling because she feels honored by Levi's new customer acquisition program providing the military community with exclusive discounts.

Levi’s is making a comeback. Since joining as CEO in 2011, Chip Bergh has restored the iconic brand not just to profitability, but to prominence in American culture. And new customer acquisition programs are driving its success. The company has refocused its positioning for women and renewed efforts to reach a younger audience. And now ...

6 Obstacles to Launching a Worldwide Student Offer

A group of Gen Zers gathered around a laptop to redeem a student discount using worldwide student verification.

You want to engage Gen Z, so you’ve decided to create an exclusive offer for college students. And you want to share it with a global audience, since there are two billion Gen Zers worldwide. Next, all you need to do is to promote it across all your channels, right? Not quite. You’ll want to ...

The 5 W’s (and 1 H) of Marketing to College Students

College students standing in a line covering their faces with cut outs of chat bubbles.

Millennials are so 10 minutes ago. The new hot segment that digital marketers are focusing on? Young college students. And for good reason. By 2020, Gen Z consumers will make up 40% of the US population. So how can you add marketing to college students to your customer acquisition strategy? Here’s what you need to ...

Answer Forrester’s Call for Authenticity with Personalized Marketing

A person sits on the sofa with a dog looking at a laptop.

Forrester’s 2019 B2C predictions emphasize authentic connections with consumers. These kinds of engagements can be tricky in a saturated market. However, brands can break through the noise using personalized marketing through content, promotions, and experiences designed for a target audience. For example, gated, exclusive offers are designed based on consumers' affiliation or life stage and ...

10 Reasons Target’s Teacher Promotion Works

A teacher's backpack filled with classroom supplies purchased in response to Target's personalized marketing campaign.

When a brand promotion is so popular it creates its own news cycle, you know you’re onto something big. That’s how Target felt last summer when it launched a personalized marketing campaign giving teachers a 15% discount on classroom supplies. The exclusive offer made headlines in major publications like USA Today, as well as local ...

Personalized Marketing

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