Personalized Marketing

Compared with other types of marketing, the goal of personalized marketing is to more effectively engage with potential customers by offering them targeted, individualized content, promotions, and experiences. Personalized marketing includes everything from personalized emails to VIP events to personalized gated offers.

To do this, marketers can take advantage of collected data or tools that enable personalized marketing. SheerID’s Digital Verification Platform helps marketers create gated, exclusive offers targeting groups of consumers based on their social identity. This includes life stages (like students and seniors) or affiliations (like military members or teachers).

Posts

Bill Schneider May 1, 2019 · 2 min read

Top Brands Celebrate Teachers During National Teacher Appreciation Month

SheerID partners with companies who are offering a special teacher appreciation discount exclusive to educators for the month of May. Portland, OR — MAY 1, 2019 — As part of Teacher Appreciation Week, SheerID is partnering with companies to recognize the six million teachers and administrators across the United States who are dedicating their time, ...

How Zappos Is Creating Truly Personalized Marketing

An ad that represents Zappos' personalized marketing campaigns and features a military father, wife, and daughter.

Every brand says they put customers first, but Zappos means it. While many companies force customers through a labyrinth of obstacles to reach a customer service representative, Zappos displays its phone number on every web page, avoids the use of phone trees, and answers calls in less than a minute. And now the brand that ...

Read More · 5 min read

Hannah Tyler April 24, 2019 · 3 min read

3 Ideas to Consider When Marketing to the Military

During our webinar “7 Ways to Honor the Military and Drive Revenue in 2019,” we discussed why marketing to military members with gated, exclusive offers is good for the community and good for business. Here are the top three takeaways: 01 Go Beyond Active Duty Include more than active military members in your offer. Of ...

Read More · 3 min read

Hannah Tyler April 16, 2019 · 2 min read

3 Reasons Why Marketing to Gen Z Students is Good for OTTs

Gen Z is a trending topic among digital marketers. People are asking, “Why is marketing to Gen Z students important?” Lionel Bringuier, senior director of channel partnerships at SheerID, discussed this trend with Maria Ingold, CTO of Connected Media | IP. During the interview, Bringuier shared three reasons why OTTs should focus on marketing to ...

How Retailers Can Stand Out in a Noisy Marketplace

A shopping mall filled with people. Retailers greatest customer acquisition challenge is standing out from their competitors.

It’s no secret that digital marketers, especially those in retail, are constantly grappling with how to acquire new customers. They know that programs that lead to success one quarter can fail to deliver results in the next one. But what exactly are the challenges? And is there any hope that retail marketers can meet them? ...

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Hannah Tyler April 4, 2019 · 3 min read

Who’s in the Box? Engaging Your Subscribers Through Personalization

The State of Affairs in the Subscription Box Industry Unless you’ve been living under a rock since 2010, you know that churn is a problem for the subscription box industry. On one hand, box subscription services grew 40% in the spring of 2018. On the other hand, 40% of e-commerce subscribers and 60% of meal ...

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Tony Coray March 29, 2019 · 5 min read

Grubhub’s Exclusive Student Offer Fuels Repeat Business

When it comes to food delivery services, students are the ideal segment. They’re up late, they don’t cook a lot, and they’re part of a younger generation accustomed to convenience and instant gratification. Discounts are the right way to capture their attention, but brands that want to keep it need a longer-term customer loyalty strategy. ...

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Tony Coray March 22, 2019 · 5 min read

7 Tips for Effectively Marketing to the Military

Photo of a young man in a soldier uniform, moving into a new apartment with his wife

Members of the armed services make great sacrifices for our country. National Military Appreciation Month is celebrated every May, and it’s an excellent time to recognize service members’ commitment and courage, and show appreciation for the families who support them at home and abroad. So how do you honor members of the military in a ...

Read More · 5 min read

Hannah Tyler March 15, 2019 · 3 min read

Marketing to Gen Z as Easy as 1–2–3

A young person surfing the web for gated, exclusive offers.

Exclusive, gated promotions are one of the best ways to market to Gen Z. These offers feel personal and cost-friendly, two things that Gen Z prefers. However, Gen Zers have to verify their eligibility in order to receive their personalized offer. This can give them pause, and sometimes ruin the transaction completely. According to our 2018 Shopper ...

Read More · 3 min read

Hannah Tyler March 8, 2019 · 5 min read

7 Effective Gen Z Marketing Campaigns

Successful marketers like you know all the tricks to create sweet promotions while taking transaction value and merchandising into account. But with so many deals and discounts coming at consumers, it can be hard to get noticed. Especially by such a digitally scrutinous audience as Gen Z. How can you best reach this rising segment ...

Read More · 5 min read

Personalized Marketing

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