Personalized Marketing

Compared with other types of marketing, the goal of personalized marketing is to more effectively engage with potential customers by offering them targeted, individualized content, promotions, and experiences. Personalized marketing includes everything from personalized emails to VIP events to personalized gated offers.

To do this, marketers can take advantage of collected data or tools that enable personalized marketing. SheerID’s Digital Verification Platform helps marketers create gated, exclusive offers targeting groups of consumers based on their social identity. This includes life stages (like students and seniors) or affiliations (like military members or teachers).

Posts

Tony Coray March 5, 2019 · 6 min read

How Converse is Acquiring Customers with Identity-Driven Exclusive Offers

Converse's new customer acquisition strategy gives college students and members of the military a gated, exclusive discount of 10% off.

For more than a century, Converse has been dedicated to self-expression and storytelling. The iconic brand, known for footwear that bears its hallmark star insignia, believes that what people wear defines sport, street, and creative culture. One of the brand’s goals is to help customers create an authentic style simply by being themselves. For example, ...

Read More · 6 min read

Hannah Tyler March 1, 2019 · 4 min read

Why Exclusive Offers Are Ideal for Gen Z Marketing

A Gen Zer surfing on their smartphone for gated, exclusive offers.

How do digital marketers acquire Gen Zers as loyal, lifelong consumers? While targeted promotions have been around forever, Gen Z expects a different type of customization and engagement than previous generations. For example, they look to engage with brands that offer them more personal interaction. In addition, Gen Zers are looking for brands to keep ...

Read More · 4 min read

Tony Coray February 20, 2019 · 4 min read

7 Tips for Marketing to Teachers for National Teacher Appreciation Week

88% of teachers actively search for brands that offer teacher discounts.

Teachers provide an essential and noble service for our society but often aren’t given the the support they need to fulfill their mission of educating our youth. Our annual teacher survey revealed a startling fact: teachers spend an average of $652 of their own money on classroom supplies with some spending more than $7,000! That ...

Read More · 4 min read

Tony Coray February 20, 2019 · 2 min read

SheerID Announces Second Consecutive Year of Triple-Digit Revenue Growth and New Executive Hires

SheerID bolsters management team, adds 5 offices to accelerate demand for gated, exclusive offers worldwide. Portland, OR – February 20, 2019 – SheerID, the market leader in digital verification technology for gated, exclusive offers, today announced that 2018 annual recurring revenue grew by 118%, marking the company’s second consecutive year of triple-digit growth. SheerID ...

How American Giant Drove More Military Orders with Less Effort

A man wearing American Giant apparel he purchased through a military exclusive offer. The program is one of the company’s most effective customer acquisition strategies.

American Giant is a fast-growing start-up in the highly competitive apparel market. Their high-quality, American-made clothing was a stark contrast to “fast fashion”—imported clothing that valued brand recognition over quality—but the company's commitment to style and durability found an audience and put them on the map. American Giant had a lean marketing team who knew ...

Read More · 4 min read

Tony Coray January 25, 2019 · 8 min read

Marketing to College Students

The college student segment in the United States is made up of nearly 20 million people. Marketing to this young, influential group is a powerful way to create lifelong customers. Currently, college students come from the millennial generation or Generation Z, and have had access to the internet for most or all of their lives. ...

Top 3 Customer Acquisition Trends for Great Promotions in 2019

A digital marketer researching customer acquisition trends and tips on her tablet.

Three major trends will affect the ROI of your marketing promotions in 2019. Here’s what’s coming—and tips for how digital marketers like you should respond to make it a banner year. #1 What’s Out: Third-Party Data that Poses Privacy Risks Marketers faced some big challenges in 2018, and data privacy was at the center of ...

Read More · 6 min read

Tony Coray December 10, 2018 · 6 min read

UNTUCKit Hits a Holiday Home Run by Following These 5 Simple Tips to Market to the Military

UNTUCKit boosts its marketing to the military by providing a 50% holiday discount for service members, veterans and military families.

When it first launched online in 2011, UNTUCKit blazed onto the retail scene with their unique line of men’s shirts that are designed to be worn untucked. The stylishly comfortable clothing line soon gathered a loyal following, and within four years the company began launching brick-and-mortar stores across the country, offering clothing for women and ...

Read More · 6 min read

Tony Coray December 4, 2018 · 4 min read

YouTube Adds International Exclusive Student Offer to Grow Lifetime Subscribers

YouTube used SheerID's Digital Verification Platform to launch an international exclusive student offer on YouTube Premium and YouTube Music Premium.

Retention is the achilles heel of the subscription economy: 33% of media subscribers have cancelled a subscription. And churn is rampant: consumers have been conditioned to discount hop -- unless brands can lock in their loyalties early. YouTube is the latest streaming media company attempting to meet this challenge by aggressively marketing to college students, ...

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Tony Coray November 12, 2018 · 6 min read

How Digital Marketers Can Face Down Privacy Concerns Without Sacrificing Personalization

A consumer shopping on his iPhone worrying about digital marketing and privacy.

Digital Marketers are faced with a troubling dilemma. According to our recent customer acquisition report*, 77% feel under more pressure this year to meet acquisition and revenue goals, and one in five say privacy concerns are the number one cause. That may not seem like much of a bind, until you consider this: one of ...

Read More · 6 min read

Personalized Marketing

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