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YouTube Adds International Exclusive Student Offer to Grow Lifetime Subscribers

YouTube used SheerID's Digital Verification Platform to launch an international exclusive student offer on YouTube Premium and YouTube Music Premium.
Retention is the achilles heel of the subscription economy: 33% of media subscribers have cancelled a subscription. And churn is rampant: consumers have been conditioned to discount hop -- unless brands can lock in their loyalties early. YouTube is the latest streaming media company attempting to meet this challenge by aggressively marketing to college students, ...
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How Travel Can Seed Loyalty by Marketing to College Students

A college student studying abroad. Marketing to College students with exclusive offers builds brand loyalty.
The pressure’s on to acquire new customers, but the good news is they may be closer than you think –  young people are already in your orbit. Many of your high-frequency customers have kids who are coming of age who will soon be out on their own, and they’re already experiencing your brand. They’re travelling ...
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