The 5-Point Plan
for Identity Marketing
See how you can create an identity marketing program to acquire consumer tribes.
— How it Works —
Select Consumer Tribe
Choose a customer group whose attributes align well with your brand. With SheerID’s Identity Marketing Platform, you can engage consumer tribes, including students, teachers, seniors, and the military.
Create a Personalized Offer
Develop an offer that appeals to your target consumer tribe. Use SheerID to gate the offer with instant verification backed with authoritative data to ensure authenticity and prevent cannibalization.
Promote the offer across your existing channels to raise awareness. Respect your customers’ privacy concerns by allowing eligible customers to opt-in and redeem it.
Activate Word of Mouth
Increase awareness within the consumer tribe with member testimonials and videos. Use the power of social media and referrals to spread the offer.
Re-Engage to Build Loyalty
Integrate the rich information provided by the consumer into your CRM, and then nurture them through your loyalty program.