Female Doctor, Male student, Female Teacher from SheerID

Create Customer Loyalty with Identity Marketing

Give your customers special offers that will make them come back again and again.

Grow Customer Lifetime Value by Rewarding What Makes Them Special

With identity marketing, you acquire consumer communities with special offers based on meaningful attributes, like their life stage (students), occupation (teacher), or affiliation (the military). This new form of personalized marketing gives you everything you need to stand out in their minds and keep them coming back.

Child meeting Military Man while woman watches from SheerID
Make an Emotional Connection

Identity marketing honors who people are and the groups they belong to. This engages customers deeply—students feel excited, teachers feel appreciated, military members feel supported—and creates an attachment that deepens over time.

Female Student with Verification check from SheerID
Build Brand Trust

Consumers are tired of being bombarded with ads they don’t want. With identity marketing, you invite a select group of customers to enjoy an exclusive offer and they opt-in to receive it. This respects consumers’ privacy and establishes trust in your brand that makes them want to engage with you more.

Two women on phones from SheerID
Collect Zero-Party Data to Re-Engage Customers

The data you collect from identity marketing campaigns is rich because it comes directly from your customers. It also gives you insight into their lives—nurses are overworked, military families move a lot—that you can combine with other data to create experiences that are even more personalized.

Senior Couple with graph about campaigns from SheerID
Create Black Fridays Year-Round

You can spur re-engagement by running campaigns during holidays that celebrate your consumer communities, like Grandparents Day and National Nurses Week. This creates ongoing revenue spikes and endears customers to your brand by making them feel special.

T-Mobile Military Plans on phone from SheerID
Harness the Power of Cause Marketing

When you go beyond a discount and create programs that support your consumer communities, you win their affection and the goodwill of everyone who cares about them.T-Mobile’s support of military families and veterans has engendered tremendous loyalty and made it a brand leader for that community.

Lowes Military Gated Offer User case from SheerID
Boost Your Loyalty Program

You can integrate SheerID into your loyalty program and use identity marketing to attract, enroll, and nurture your best customers. When Lowe’s tied its military offer to its MyLowe’s program, the company saw 4x engagement and doubled the number of in-store visits.


“Integrating SheerID’s Identity Marketing Platform with Michaels Rewards helped us bring in 200,000 new seniors, teachers, and military customers.”

Steve Woodward
Senior Director – Digital Experience
Michaels Logo from SheerID
Tuft & Needle

“Identity marketing provides opportunity for personalization to individuals who have purchased from us, maybe giving them additional discounts for coming back and buying a second product, or even just giving them relevant content to who they are and what they care about.”

Torrie Belknap
VP of Marketing
Tuft & Needle Logo from SheerID

How SheerID Drives Customer Loyalty

Female student offer with community verification from SheerID
Attract Your Best Customers

With identity marketing, you can use exclusive offers to recognize the groups that most closely fit your brand. And once you make them feel special, winning their loyalty is easy. SheerID can help you market to hundreds of consumer communities with 2.5 billion buyers waiting for you to reach out to them.

Military campaign with female from SheerID
Get Right to Nurturing Loyalty
  • Develop an identity marketing program in a matter of days—no CSS or HTML required.
  • Choose your consumer community and create an offer for them.
  • Upload coupon codes and set usage limits.
  • Re-engage your customer and nurture a new relationship.
Michaels 20% off verified senior from SheerID
Deliver an In-Brand Consumer Experience
  • Embed verification in your purchase process to create a frictionless exchange.
  • Customize the look and feel of the UX to provide an entirely in-brand experience.
  • Verify customers instantly.
  • Streamline the checkout process by having the discount automatically applied.
Female on phone re-engaging from SheerID
Make Your Customers Feel Secure
  • Assure customers your offer is truly exclusive by verifying eligibility with 9,000 data sources.
  • Collect zero-party data to personalize their experience.
  • Minimize privacy concerns by using a service that never sells or shares your customer data.
Female and male student with verifications dashboard from SheerID
Optimize Your Campaigns with SheerID’s Reporting Dashboard
  • Track real-time metrics, including verification rates, volumes, and accuracy.
  • Monitor marketing channel performance.
  • Run A/B tests.
  • Measure the ROI of your programs.
  • Customize and download reports for further analysis.
Female on computer getting verified from SheerID
Re-Engage Customers for Greater Lifetime Value

Launch an Identity Marketing Campaign in 3 Easy Steps


Pick a consumer community that aligns with your brand and create an exclusive offer just for them. Promote the offer through all your channels.


When consumers redeem your offer, verify their eligibility with SheerID’s Identity Marketing Platform to prevent discount abuse.


Use the zero-party data you collect to re-engage customers, including campaigns on holidays that celebrate them, such as Veterans Day or Teacher Appreciation Week.

Identify Consumer Communities For Your Brand

Every company has consumer communities that fit its brand. Finding yours accelerates their loyalty and sets you up for greater customer lifetime value.

The Military is Both Diverse and United

Nearly half of active-duty soldiers are under 25 years old, 18% of AC commissioned officers are female, and more than half of veterans are over 65. That seems like a disparate group, but serving in the military brings them together, and they all like when companies honor their service. Nearly 75% of the military said they actively seek out brands that offer military discounts, and more than 60% said they would shop at those brands more often.

Spending Power
Memorial Day - May
Veterans Day - November
“Our high quality, made-in-America products appeal to the military community, and the discount we offer generates greater conversions and deepens the brand relationship because it demonstrates how much we value them in a way that a universal discount just can't."
Paulina Izvorski
Retention Marketing Associate

Nursing is America’s Most Trusted Profession

Everyone counts on nurses, which may be why more than half of them report feeling overwhelmed. That doesn’t stop them from working hard—or appreciating brands that recognize their dedication. More than 2 in 3 nurses said receiving a personalized offer would make them feel thankful, and 96% said it would give them a positive view of the brand.

In US, UK, Germany, France
US Spending Power
National Nurses Week - May
"SheerID's Identity Marketing Platform made it easy for us to truly reward nurses and launch a positive brand relationship with them."
Jordan Clegg
Brand Manager, Integrated Marketing

College is a Defining Experience

Ninety-two percent of college students identify with being in college more strongly than their religion, family role, hobby, or nationality/cultural background. Companies that recognize the unique experience of students win their business. When offered a student discount, half of students would try out a new brand, and 45% would use it to make a purchase sooner.

US Spending Power
Back to School - Summer
"Xfinity's College Student Program is the top-performing gated program in Comcast history, and much of the credit goes to SheerID."
Cheri Davies
Senior Director of Acquisition Marketing

Teachers Put Their Students First

Teachers love their work so much that a vast majority spend their own money on school supplies. They also look for brands that support them and reward the ones that do. Three in four teachers prefer to buy from brands that offer teacher discounts, and 93% are more likely to buy school supplies from those brands.

In US, UK, Germany, France
US Spending Power
Teacher Appreciation Week - May
Back to School - Summer
"Teachers are educating the future. We want to reward them for who they are by giving them a special offer they couldn’t get from any of our competitors."
Jon Pickard
Senior Manager of eCommerce

Resources for Increasing Customer Loyalty