Nearly half of active-duty soldiers are under 25 years old, 18% of AC commissioned officers are female, and more than half of veterans are over 65. That seems like a disparate group, but serving in the military brings them together, and they all like when companies honor their service. Nearly 75% of the military said they actively seek out brands that offer military discounts, and more than 60% said they would shop at those brands more often.
Grow Customer Lifetime Value by Rewarding What Makes Them Special
With identity marketing, you acquire consumer communities with special offers based on meaningful attributes, like their life stage (students), occupation (teacher), or affiliation (the military). This new form of personalized marketing gives you everything you need to stand out in their minds and keep them coming back.
Make an Emotional Connection
Identity marketing honors who people are and the groups they belong to. This engages customers deeply—students feel excited, teachers feel appreciated, military members feel supported—and creates an attachment that deepens over time.
Build Brand Trust
Consumers are tired of being bombarded with ads they don’t want. With identity marketing, you invite a select group of customers to enjoy an exclusive offer and they opt-in to receive it. This respects consumers’ privacy and establishes trust in your brand that makes them want to engage with you more.
Collect Zero-Party Data to Re-Engage Customers
The data you collect from identity marketing campaigns is rich because it comes directly from your customers. It also gives you insight into their lives—nurses are overworked, military families move a lot—that you can combine with other data to create experiences that are even more personalized.
Create Black Fridays Year-Round
You can spur re-engagement by running campaigns during holidays that celebrate your consumer communities, like Grandparents Day and National Nurses Week. This creates ongoing revenue spikes and endears customers to your brand by making them feel special.
Harness the Power of Cause Marketing
When you go beyond a discount and create programs that support your consumer communities, you win their affection and the goodwill of everyone who cares about them.T-Mobile’s support of military families and veterans has engendered tremendous loyalty and made it a brand leader for that community.
Boost Your Loyalty Program
You can integrate SheerID into your loyalty program and use identity marketing to attract, enroll, and nurture your best customers. When Lowe’s tied its military offer to its MyLowe’s program, the company saw 4x engagement and doubled the number of in-store visits.
“Integrating SheerID’s Identity Marketing Platform with Michaels Rewards helped us bring in 200,000 new seniors, teachers, and military customers.”
“Identity marketing provides opportunity for personalization to individuals who have purchased from us, maybe giving them additional discounts for coming back and buying a second product, or even just giving them relevant content to who they are and what they care about.”
How SheerID Drives Customer Loyalty
Attract Your Best Customers
With identity marketing, you can use exclusive offers to recognize the groups that most closely fit your brand. And once you make them feel special, winning their loyalty is easy. SheerID can help you market to hundreds of consumer communities with 2.5 billion buyers waiting for you to reach out to them.
Get Right to Nurturing Loyalty
- Develop an identity marketing program in a matter of days—no CSS or HTML required.
- Choose your consumer community and create an offer for them.
- Upload coupon codes and set usage limits.
- Re-engage your customer and nurture a new relationship.
Deliver an In-Brand Consumer Experience
- Embed verification in your purchase process to create a frictionless exchange.
- Customize the look and feel of the UX to provide an entirely in-brand experience.
- Verify customers instantly.
- Streamline the checkout process by having the discount automatically applied.
Make Your Customers Feel Secure
- Assure customers your offer is truly exclusive by verifying eligibility with 9,000 data sources.
- Collect zero-party data to personalize their experience.
- Minimize privacy concerns by using a service that never sells or shares your customer data.
Optimize Your Campaigns with SheerID’s Reporting Dashboard
- Track real-time metrics, including verification rates, volumes, and accuracy.
- Monitor marketing channel performance.
- Run A/B tests.
- Measure the ROI of your programs.
- Customize and download reports for further analysis.
Re-Engage Customers for Greater Lifetime Value
- Use SMS and email re-engagement tools to increase conversions.
- Nurture customers year-round with zero-party data.
- Integrate SheerID into your loyalty program for deeper engagement
Launch an Identity Marketing Campaign in 3 Easy Steps
Pick a consumer community that aligns with your brand and create an exclusive offer just for them. Promote the offer through all your channels.
When consumers redeem your offer, verify their eligibility with SheerID’s Identity Marketing Platform to prevent discount abuse.
Use the zero-party data you collect to re-engage customers, including campaigns on holidays that celebrate them, such as Veterans Day or Teacher Appreciation Week.
Identify Consumer Communities For Your Brand
Every company has consumer communities that fit its brand. Finding yours accelerates their loyalty and sets you up for greater customer lifetime value.
Nursing is America’s Most Trusted Profession
Everyone counts on nurses, which may be why more than half of them report feeling overwhelmed. That doesn’t stop them from working hard—or appreciating brands that recognize their dedication. More than 2 in 3 nurses said receiving a personalized offer would make them feel thankful, and 96% said it would give them a positive view of the brand.
College is a Defining Experience
Ninety-two percent of college students identify with being in college more strongly than their religion, family role, hobby, or nationality/cultural background. Companies that recognize the unique experience of students win their business. When offered a student discount, half of students would try out a new brand, and 45% would use it to make a purchase sooner.
Teachers Put Their Students First
Teachers love their work so much that a vast majority spend their own money on school supplies. They also look for brands that support them and reward the ones that do. Three in four teachers prefer to buy from brands that offer teacher discounts, and 93% are more likely to buy school supplies from those brands.